VideoAmp, a leading media measurement company, has officially entered the audit phase with the Media Rating Council (MRC). This move highlights VideoAmp’s commitment to transparency, data fidelity, and adhering to the highest industry standards in media measurement. The company is working towards MRC accreditation, which is a critical milestone in its journey to becoming a trusted currency-grade measurement provider.
Hong Kong’s digital advertising and publishing industries just wrapped another successful year of creative collaboration, with 12 emerging ad start-ups joining forces with local authors to deliver powerful promotional campaigns. Now in its seventh edition, the Hong Kong Digital Advertising Start-ups X Publishing (Writers) Promotion Support Scheme has once again proven how tech-savvy storytelling and emerging talent can move the needle—both for brands and books.
Tara Media, in partnership with TargetSmart, has announced the appointment of Adnan Mohamed as Senior Director of Political Sales. This move strengthens Tara Media’s commitment to providing cutting-edge, data-driven campaign strategies for progressive political organizations across the country. With election cycles fast approaching, Adnan’s leadership is set to elevate the agency’s influence in the digital political space.
At the 2025 E Source Forum in Denver, utility innovators took center stage. From October 6–8, more than 500 professionals across the U.S. and Canada gathered to share strategies on customer experience, load flexibility, energy efficiency, and affordability—critical challenges amid an era of unprecedented disruption in the utility sector.
Cision, the global leader in media monitoring and analysis, has officially made its Media Intelligence and News Briefing Services available to U.S. government agencies through the General Services Administration (GSA) Schedule.
A potential buyer is reading an industry newsletter on her tablet. Later, she scrolls through LinkedIn on her phone and sees a product demo clip from the same brand. She switches to her smart TV, where a personalized OTT ad reinforces the message. The seamless sequence results from AdTech and Martech orchestrating a unified cross-screen…
Cars.com Inc. (NYSE: CARS) has partnered with Uber Advertising to become the first automotive content partner for JourneyTV Presents, Uber’s in-ride entertainment platform. The partnership allows Cars.com to reach riders with curated car shopping content while on the move, featuring a “Send to Phone” function that links directly to Cars.com for a seamless path to purchase.
Roku, Inc. and Dentsu have unveiled new findings from a joint study examining how consumers interact with shoppable TV. As streaming becomes the primary mode of TV consumption, brands are exploring how to make the experience more interactive and commerce-driven. The research highlights the emerging consumer appetite for TV-driven purchases and what drives meaningful engagement in a shoppable media environment.
Having your Facebook ad account restricted can be an incredibly frustrating experience, even when you strictly follow the platform’s rules. Unfortunately, Facebook’s algorithm can sometimes cause restrictions to occur seemingly at random. In such cases, many advertisers opt to buy Facebook accounts or verified business managers to bypass restrictions and get back to advertising. This report provides valuable insights into where to buy reliable, aged Facebook accounts and offers practical tips for safeguarding new accounts to minimize the risk of future issues.
News Corporation (NASDAQ: NWSA, NWS; ASX: NWS, NWSLV) announced that trusts established for the benefit of Prudence MacLeod, Elisabeth Murdoch, James Murdoch, their descendants, and select charitable organizations plan to sell 14,182,161 shares of Class B common stock in an underwritten public offering.
That’s the central takeaway from “The Future of Brand Influence,” a new research report from Omnicom Media, which argues that brand growth is now shaped by a fragmented influence ecosystem where ads compete with influencers, peer commentary, retail environments, and increasingly, AI-generated recommendations.
The media and technology giant announced that it has completed the separation of Versant Media Group, Inc. into an independent, publicly traded company, effective at 11:59 p.m. Eastern Time on January 2, 2026. Versant began regular-way trading today on the Nasdaq Stock Market under the ticker symbol VSNT, formally entering life as a standalone media entity.
As streaming advertising matures, one issue continues to separate promise from performance: identity. Advertisers want precision and measurable outcomes, regulators demand privacy safeguards, and platforms are under pressure to deliver both without locking buyers into closed ecosystems.
For publishers buried under RFPs, spreadsheets, and back-and-forth emails, ad planning has long been one of digital advertising’s most stubborn bottlenecks. Optable now thinks it has a fix—and it doesn’t involve handing the process over to a black-box algorithm.
Viant Technology is betting that the future of programmatic advertising looks less like spreadsheets and bid tweaks—and more like declaring a business goal and letting AI handle the rest.
Integral Ad Science is strengthening its AI leadership bench as the adtech industry doubles down on automation, trust, and measurable outcomes. The media measurement and optimization company (Nasdaq: IAS) has appointed Melissa Furze as Head of Data Science, tasking her with leading the company’s global data science, AI, and analytics strategy.
In an adtech industry often measured by performance metrics and quarterly growth, AdCellerant is using its tenth year with Denver Human Services’ (DHS) #BeAGiver Holiday Gift Drive to highlight a different kind of impact—one rooted in consistency, scale, and community commitment.
As B2B marketing leaders face rising acquisition costs, tighter budgets, and increasing pressure to prove ROI, many are rethinking a long-held assumption: that paid media must live in-house to be effective. Focus Pocus Media, a B2B-focused PPC agency, is leaning into that shift with the launch of a structured outsourced paid media framework aimed at companies that need speed, specialization, and measurable performance—without expanding internal teams.
KNOREX Ltd. is using its first full year as a public company to reset expectations—and refocus on growth. The AI-driven adtech firm (NYSE American: KNRX) has shared a year-end business update that points to accelerating commercial momentum, highlighted by one of the strongest quarters of advertising spend ever transacted through its flagship XPO platform.
MediaCo Holding Inc. is doubling down on live international news. The Nasdaq-listed company (MDIA) has announced a strategic content collaboration between EstrellaTV and EVTV Digital Network, a move that significantly strengthens EstrellaTV’s ability to deliver real-time reporting from Venezuela—a country at the center of ongoing political, economic, and humanitarian developments.
