Sovrn and Multilocal have partnered to expand programmatic supply curation across the Sovrn Ad Exchange, combining Sovrn’s publisher supply and commerce signals with Multilocal’s curation intelligence engine, cureon®. The arrangement is focused on planning, activating and optimizing private marketplace (PMP) deals for advertisers and agencies. The partnership reflects a broader shift in programmatic buying toward…

Qujam has launched Hyper-Grid Geofencing, a location-targeting capability designed to give advertisers a more transparent alternative to precision geofencing as U.S. state privacy requirements place greater limits on highly granular location targeting. The technology replaces custom polygon boundaries with advertiser-selected 0.5-mile-by-0.5-mile geographic cells based on two-decimal latitude and longitude coordinates. Qujam says the approach is…

GOOD TRAFFIC, formerly known as mobilads, is expanding its rideshare advertising business into Australia, extending its Out-of-Home (OOH) media operations beyond its established presence in Latin America. The move adds a new market for the company’s vehicle-based advertising format as Australia’s OOH sector continues to expand its digital infrastructure and measurement capabilities. The company says…

Veritone has entered a multi-year content licensing agreement with ATP Media to make archival ATP Tour footage available to broadcasters, brands, production companies and content creators across North America. The agreement extends Veritone’s role in sports-media licensing while adding another premium sports archive to its AI-powered content management and monetization infrastructure. The arrangement covers match…

KNOREX is planning to separate its publisher monetization subsidiary, AscendX Media Technologies, into an independently capitalized business as the company looks to expand its advertising infrastructure while concentrating KNOREX resources on its broader programmatic platform. Under the proposed structure, external investors would provide capital directly to AscendX, while KNOREX would retain a minority equity interest….