Race Car Network Promotions (RCNP) has launched a redesigned website aimed at giving brands, sponsors, retailers and marketing partners a more centralized way to explore motorsports sponsorship, media buying, experiential marketing and automotive promotional opportunities. The move comes as sports marketers increasingly look beyond traditional logo placement toward integrated campaigns spanning live events, streaming, social…

Digital signage is increasingly becoming part of the enterprise communications stack as companies, universities and healthcare organizations look for more connected ways to manage information across physical environments. Uniguest is expanding in that market with its acquisition of Visix, adding digital signage, room scheduling and wayfinding technology while strengthening its position in corporate and higher-education…

Choosing a hotel is increasingly less about finding a property and more about navigating dozens of room combinations, cancellation policies, meal plans, occupancy rules, and prices. Agoda is addressing that complexity with the Room Grid Bot, an AI-powered chat assistant that recommends hotel rooms based on travelers’ stated preferences directly inside the mobile booking experience….

iQIYI is betting that short-form drama can deliver more than quick mobile entertainment. With the launch of Undercurrent Theater, the Chinese streaming platform is building a premium, horizontal-screen suspense category designed around longer-form storytelling, audience engagement, and revenue-sharing economics. Its debut title, “Dead of Winter,” has quickly emerged as a commercial and audience success, offering…

Malaysia’s printing and packaging industries are putting automation, AI-enabled inspection, digital production, and sustainable manufacturing under the spotlight as IPMEX Malaysia 2026 opens at the Malaysia International Trade and Exhibition Centre (MITEC). The 16th International Printing, Paper, Packaging Machinery Exhibition runs from August 12 to 15 under the theme “Print Package Possibility.” Organized by Kaizer…

PATRÓN Tequila is turning a question about what goes into a bottle into a large-scale advertising campaign, using interactive billboards, digital kiosks, murals, 3D creative, and experiential marketing to push ingredient transparency into the mainstream spirits conversation. The super-premium tequila brand’s latest campaign asks consumers a deliberately simple question: “What’s actually in your tequila?” PATRÓN’s…

EX.CO has been recognized in ADWEEK’s 2026 Tech Stack Awards, highlighting the growing role of machine learning and automation in solving one of digital publishing’s persistent challenges: monetizing video inventory without adding layers of operational complexity. The video technology company won in the Sell-Side Programmatic Product/Platform category. EX.CO provides publishers with an online video platform…

Clinch is deepening its integration with Yahoo DSP as advertisers look to remove manual processes from programmatic campaign activation and connect creative decisioning more directly with audience data. The companies have expanded their partnership with a new creative trafficking API that links Clinch’s Flight Control creative management platform with campaign activation inside Yahoo DSP. The…

Dove is using the 2026 US Open as a platform for a broader advertising strategy that blends experiential marketing, creator-led content, social media, sports partnerships, and physical fan experiences. The Unilever-owned personal care brand is launching its “Don’t Sweat It. Make A Racket.” campaign around the tournament, using Dove Antiperspirant to connect product messaging with…

Spectrum and Optimum are reshaping their relationship around two increasingly important parts of the pay-TV business: access to hyperlocal news and the ability to sell advertising across fragmented television and digital audiences. Under a new strategic agreement announced Aug. 12, the companies will restore reciprocal carriage of Spectrum News NY1 and News 12 for customers…