Lambos Digital, a top-tier performance marketing agency known for its Amazon Ads and programmatic media expertise, has acquired Dorado Ads. This move aims to enhance its Amazon advertising capabilities and democratize access to premium ad inventory across Fire TV, Twitch, and Prime Video.
Highlights of the Acquisition
Strategic Purpose
- The acquisition unites Lambos Digital’s full-funnel Amazon advertising proficiency with Dorado Ads’ intuitive, cost-effective technology.
- It allows brands and agencies to bypass traditional DSP complexities while still accessing Amazon’s premium ad placements.
Enhanced Advertising Capabilities
- Clients can now leverage Fire TV, Twitch, and Prime Video inventory through a simplified ad platform.
- The combination delivers workflow automation, AI integration, and advanced analytics in Amazon DSP.
Technology Features from Dorado Ads
- AI-powered campaign creation streamlines setup and execution.
- Access to real-time performance metrics improves decision-making and campaign agility.
- Offers cost-efficient CPMs that make premium inventory accessible to more advertisers.
- Simplified ad management reduces time spent on ongoing optimizations.
CEO Perspective
- Vasilios Lambos, CEO of Lambos Digital: “This acquisition marks a significant milestone in our mission to provide workflow automation, data analytics, and AI into our Amazon DSP platform.”
About Lambos Digital
- Founded in 2017, the agency has become a trusted partner for performance-driven brands.
- Known for media mix modeling and analytical rigor, Lambos Digital emphasizes measurable outcomes.
Market Impact and Alignment
- The acquisition reinforces Lambos Digital’s commitment to innovation and client success.
- Adds a new dimension to their offerings, helping clients navigate an increasingly complex digital advertising environment with ease.
Lambos Digital’s acquisition of Dorado Ads is a forward-thinking step that integrates AI-powered simplicity with deep Amazon advertising expertise. This move promises to enhance campaign efficiency, lower entry barriers to premium ad inventory, and deliver more impactful results for advertisers in the evolving programmatic ecosystem.
