Olyzon, the agentic CTV advertising platform, has secured a $5 million seed extension round, reinforcing its momentum as a pioneer in using agentic AI to transform connected TV (CTV) advertising. The funding round—led by Cassius Capital and supported by Ventech, Eurazeo, and a powerful roster of adtech veterans—includes $3.8 million in equity and additional non-dilutive capital from Bpifrance and banking partners.
With the rapid evolution of the CTV space, where audiences demand more relevance and brands seek smarter delivery mechanisms, Olyzon is positioned to disrupt the legacy systems of programmatic advertising with agent-based intelligence that plans, sequences, and optimizes campaigns in real-time.
Developments and Strategic Value
1. Backing by Industry Leaders and Capital from Strategic Angels
- Lead investor Cassius Capital, founded by Emmanuel Seugé (ex-Coca-Cola), brings expertise in scaling high-growth media-tech startups.
- Participation from adtech luminaries like Greg Coleman (ex-Criteo), Tom O’Regan (ex-Madison Logic), and Christophe Parcot (ex-Ogury, Teads, Yahoo) adds operational insight and credibility.
- The funding signals strong institutional and expert belief in the agentic AI-led evolution of advertising.
2. Continued Product Innovation for Real-Time, AI-Driven Campaigns
- Olyzon’s agentic AI technology goes beyond automation, enabling decision-making based on context, intent, and brand-specific goals.
- Campaigns are dynamically planned and adjusted in real-time, shifting away from outdated display-era logic.
- The result: a self-orchestrated campaign experience that adapts on-the-fly and maximizes attention and performance.
3. Strong Client Portfolio and Direct Inventory Partnerships
- Since 2024, Olyzon has powered campaigns for top-tier brands like DoorDash, LVMH, Nissan, Mastercard, Audi, Red Bull, and Levi’s.
- Direct integration with premium CTV inventory providers such as LG Ads, Amagi, Vizio, Fubo, and Titan OS ensures scale and high-impact delivery.
- The platform’s agentic intelligence aligns inventory and audience dynamics with brand strategy for context-rich storytelling.
4. U.S. Expansion and Leadership Appointments
- The $5M infusion will accelerate U.S. market penetration, with a focus on sales, product development, and partner integrations.
- Appointment of Zach Sorscher (ex-MiQ, Exte) as SVP Sales, U.S., signals aggressive go-to-market strategy and localized growth leadership.
5. Addressing Systemic Gaps in the CTV Advertising Ecosystem
- CTV is poised to exceed $30B in U.S. revenue by 2025, but tools inherited from display have not kept up with CTV’s unique needs.
- Marketers face challenges in contextual relevance, inventory transparency, and scalability—areas where Olyzon excels.
- Olyzon delivers autonomous execution via AI agents, reducing operational drag and increasing creative and analytical throughput.
Olyzon’s $5M seed extension marks a pivotal moment in the shift toward agentic advertising infrastructure in the CTV ecosystem. With its robust AI technology, direct media integrations, and growing portfolio of major brands, Olyzon is setting a new standard for intelligent, real-time campaign execution.
By aligning media buying with contextual awareness and brand strategy through autonomous agents, Olyzon is helping advertisers leap beyond traditional constraints. As CTV becomes the dominant video ad channel, platforms like Olyzon will define the next era of attention-driven, AI-powered media.
