Gray Media is setting a new bar for local streaming with a strategic partnership leveraging Google Cloud and Quickplay’s cloud-native platform. The move promises an end-to-end, AI-powered streaming solution that personalizes the viewing experience in real-time, transforming how audiences interact with content.
By integrating Google Cloud’s AI infrastructure with Quickplay’s flexible platform, Gray’s new streaming environment is designed to:
- Understand Viewer Preferences in Real Time: Advanced machine learning tracks content consumption, engagement patterns, and viewer behavior to anticipate preferences.
- Dynamically Adapt the Viewing Experience: Content sequences, ad loads, and presentation adjust automatically based on individual engagement.
- Optimize Content Delivery: Personalized recommendations, refined search results, and seamless cross-device access ensure maximum engagement.
- Future-Proof Infrastructure: Cloud-native architecture allows the system to scale and adapt with evolving media trends.
“This newly created video partnership marks a pivotal moment for Gray,” said Pat LaPlatney, President and Co-CEO. “With this game-changing infrastructure, we are leading the charge into the future of local streaming, one personalized experience at a time.”
Sandy Breland, EVP and COO, added, “We are excited to be first in delivering technology that makes content recommendations personalized and seamless across devices.”
Albert Lai, Google Cloud’s Global Director of Media & Entertainment, emphasized the significance for the local broadcast sector: “Our AI capabilities enable Gray Media to understand viewer preferences and deliver content that drives engagement and revenue. This collaboration shows our commitment to transforming media companies with AI.”
Gray Media plans to roll out this advanced streaming platform in all its markets by January 2026, promising both viewers and advertisers a smarter, more tailored content experience.
