What marketing campaigns actually bring in customers? Can AI identify a promising prospect before a salesperson does? And which markets should a growing company enter next? Starting in the fall 2026 semester, students at Masaryk University’s Faculty of Economics and Administration in Brno, Czech Republic, will have an opportunity to work on those questions using…
The fight for digital visibility is expanding beyond traditional search results. As consumers increasingly use ChatGPT, Gemini, Claude, Perplexity and other AI assistants to research products and companies, marketers are beginning to measure a different kind of search performance: whether their brands are mentioned, cited and recommended inside AI-generated answers. Hong Kong Xunling Technology, BrightEdge,…
As AI assistants move from answering product questions to influencing — and potentially completing — purchases, brands are facing a new advertising and commerce problem: visibility inside AI is difficult to measure. NIQ and Similarweb are developing a new Agentic Commerce Measurement solution designed to show brands and retailers where products appear in AI-driven discovery,…
Eluvio is taking aim at one of the more complicated problems in modern video advertising: how to distribute live content, personalize it for different audiences and monetize those variations without multiplying infrastructure costs. The company is preparing to showcase its Global Broadcast Fabric at IBC 2026, combining broadcast distribution, direct-to-consumer (D2C) streaming, ad insertion and…
Paradium.AI is connecting its first-party audience curation platform with Elcano’s AI-powered deal management technology in a move that could make curated programmatic inventory easier to activate across display, online video, native and Connected TV (CTV). The partnership pairs Encore, Paradium.AI’s first-party data curation platform, with Victoria, Elcano’s AI agent for creating, managing and optimizing advertising…
The local media industry is moving into a new phase of AI adoption: figuring out not just what generative AI can do, but where it belongs inside the technology stack. The Local Media Consortium (LMC) has launched an AI Accelerator, a program designed to help local media organizations assess their AI readiness, identify technology gaps…
MFour Data Research is expanding its advertising measurement platform beyond social networks, adding exposure data from AI assistants, streaming video and audio services to give brands a broader view of where consumers encounter advertising—and what they do afterward. The company has launched OmniTraffic® Digital Ads, a measurement feed that now captures observed advertising exposure across…
PropellerAds is bringing more of the media-buying workflow into conversational AI, making its advertising platform accessible directly through Claude via a Model Context Protocol (MCP) connector now listed in Anthropic’s Connectors Directory. The integration allows advertisers to interact with PropellerAds campaigns through natural-language instructions instead of repeatedly moving between advertising dashboards. It reflects a broader…
Mobile app growth is increasingly becoming a problem of coordination rather than simply acquisition. User acquisition teams are measured on installs and campaign efficiency, while monetization teams focus on ad yield, purchases and revenue. BIGO Ads, the advertising platform operated by JOYY Inc., is arguing that those functions should be evaluated as parts of the…
NFL advertising delivered substantially stronger consumer engagement than average primetime television during the 2025–26 season, according to EDO’s fourth annual NFL TV Outcomes Report. The study analyzed national television advertising across the season, measuring consumer actions such as branded searches and website visits to evaluate advertising impact. EDO reports that the average regular-season NFL advertisement…
Looking to publish a press release, guest article, interview or podcast? Connect with us.
A digital publication dedicated to exploring the dynamic intersection of advertising and technology. AdTech Edge delivers the latest industry news, expert blog insights, thought-provoking C-Suite interviews with advertising and tech leaders, trend analysis, and deep-dive podcasts—providing comprehensive coverage of innovations shaping the future of digital advertising and media technology.
© 2026 AdTechEdge. All rights reserved.
You have successfully subscribed to the newsletter
There was an error while trying to send your request. Please try again.
