News

Pythian, a global data and AI consultancy, is highlighting a growing problem for established technology companies: generative AI platforms can accurately describe a company’s history while still getting its current identity wrong. An independent profile from YESPRESS characterized Pythian as an enterprise data and AI specialist focused on moving AI into production, underscoring how AI…

As consumers increasingly use conversational AI to research companies and services, digital agencies are beginning to treat AI platforms as a new advertising channel. Proceed Innovative, a Schaumburg-based digital marketing agency, has launched a service for managing ChatGPT advertising campaigns for local businesses, combining paid placements with AI search optimization aimed at improving a company’s…

Old Trapper is renewing its sponsorship of sports broadcaster Jim Rome for a seventh consecutive year, extending a media partnership that now spans radio, streaming, FAST television and social platforms. The agreement keeps the meat-snack brand integrated into The Jim Rome Show through on-air mentions, branded content and the recurring “What’s Your Beef?” audience segment….

Streaming platforms have spent years treating the smartphone as a distraction from television viewing. Filmmaker and inventor Dominique Adams is proposing the opposite approach with Dual Vision™, a patent-pending storytelling system that makes the mobile phone an essential part of the viewing experience. Instead of using a smartphone for optional companion content, the technology distributes…

Feng Cha is expanding its digital marketing and loyalty infrastructure as the boba franchise looks to turn mobile ordering and customer data into more frequent visits. The company’s evolving platform connects app ordering, loyalty activity, customer behavior and marketing communications, giving the franchise system a way to segment guests and automate campaigns based on purchase…

A new benchmark from Ghostd challenges the idea that larger companies automatically have an advantage as customers increasingly turn to AI-powered search. An analysis of 180 small and mid-sized businesses across 10 U.S. cities found almost no relationship between company size and technical AI readiness. Instead, a small number of website-level factors—including structured data, crawler…

Creator selection is becoming a more consequential media-buying decision as brands move larger budgets into influencer campaigns. EngageCheck is responding with Creator Intelligence, a new automated research service that identifies and evaluates creators before agencies and brands commit campaign budget. The service combines creator discovery, audience-quality analysis and documented recommendations into a client-ready report rather…

Artificial intelligence has become nearly universal among U.S. marketing organizations, but adoption is entering a more cautious phase. A new Censuswide survey of 500 U.S. CMOs and 1,000 consumers found that 99% of marketing leaders now use AI in some form, while generative AI adoption has declined across several common marketing applications and consumer comfort…

AngelAi is taking a different route to build visibility in the increasingly crowded financial AI market: a persistent television sponsorship tied directly to CNBC’s Real-Time Ticker. The agreement puts AngelAi branding beneath CNBC’s running market data during weekday programming, giving the financial technology company a high-frequency brand presence in a media environment built around stocks,…

An internal audit of Amazon advertising accounts by Sellers Umbrella found that 34% of audited ad spend between January and May 2026 went toward keywords that generated no sales, highlighting a persistent weakness in how sellers manage automated campaigns, search-term data and negative keywords. The audit covered accounts across 11 Amazon marketplaces, although Sellers Umbrella…