Clear Channel Outdoor Holdings has received clearance from the Committee on Foreign Investment in the United States (CFIUS) for its pending acquisition by Mubadala Capital, clearing the remaining regulatory requirements for the transaction, according to the company. The out-of-home (OOH) advertising company expects the acquisition to close on or about October 14, 2026, subject to…
Guideline has launched an AI Ingestion Agent for its Media Plan Management platform, using artificial intelligence to convert spreadsheet-based media plans into structured data for reporting, budget tracking and financial reconciliation. The new capability allows agencies and brands to upload Excel or CSV files, automatically map spreadsheet columns to fields in their plan templates, and…
Omnicom Media and in-content advertising platform Rembrand are partnering to help brands identify, plan and activate product placements across premium streaming content from multiple media companies. The collaboration combines audience data, streaming integrations and AI-powered content analysis to make in-content advertising easier to plan alongside conventional media investments. The capability gives Omnicom Media’s Content Collective…
Canela Media has made its six proprietary Hispanic Culture Cohorts available as targetable advertising segments through Canela Audience Solutions, giving marketers another way to reach U.S. Hispanic consumers based on cultural identity, behavior and content preferences. The segments can be activated directly through Canela Media or through major demand-side platforms (DSPs) and supply-side platforms (SSPs),…
The Out of Home Advertising Association of America (OAAA) has launched a Technical Advisory Council (TAC) to address shared technology challenges across the out-of-home (OOH) advertising industry, with priorities spanning inventory standards, programmatic transactions, campaign measurement and integration with other digital media channels. The council brings together technology and digital operations leaders from major OOH…
YYForce Inc. is expanding its 24iFM digital property management platform with a services marketplace and lifestyle advertising capabilities, introducing two potential revenue streams beyond its traditional integrated facility management business. The Nasdaq-listed company plans to generate transaction commissions or service fees from completed marketplace bookings, alongside promotional revenue from merchants seeking visibility among platform users….
AI-generated answers and emerging agentic systems are creating a new consideration for brand discovery and digital advertising strategies: whether consumers and AI tools can find credible, consistent information about a company when making decisions. A new report from communications agency Channel V Media suggests that Americans are beginning to use AI for everyday tasks despite…
The deployment addresses a growing challenge for digital advertisers: maintaining reliable attribution and automated bidding performance when consent restrictions limit access to customer journey data. Corvidae reconstructs user journeys from first-party eventstream data using predictive AI, without cookies or persistent identifiers, and feeds the resulting data into advertising bidding systems and business intelligence tools. According…
Creator TV will premiere La Caravana, a three-episode original series developed with Ford and starring TikTok creators The Ventura Twins, on October 15. The series combines creator-led storytelling, Hispanic cultural exploration and branded entertainment, illustrating how advertisers are using streaming distribution to bring influencer partnerships into longer-form video formats. Owned by Sabio Holdings, Creator TV…
Shengshu Technology has launched Vidu Q4 Preview, an updated AI video-generation model aimed at professional creators, advertising agencies and production teams seeking to produce video content more efficiently. The release focuses on realistic character performances, cinematic image quality, improved lighting, and greater control over scenes and camera movements. The model is available through the Vidu…
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