News Archives - AdTech Edge

Brilliant Makes GIMA Shortlist with AI‑Powered Influencer ROI

Brilliant Lands on Global Influencer Marketing Awards Shortlist, Highlighting AI‑Driven ROI Tools

July 9, 2026

BusinessWireJuly 9, 202609 mins

Brilliant, a full‑funnel marketing and public‑relations agency for consumer lifestyle brands, has been named to the 2026 Global Influencer Marketing Awards (GIMA26) shortlist in two highly competitive categories: Best Retail &eCommerce Influencer Strategy and Most Effective Campaign for ROI. The recognition underscores the firm’s data‑centric approach, which blends AI‑powered analytics with creator‑focused execution to deliver…

RainFocus Adds Secure AI Access to Event Data

RainFocus Introduces MCP Profiles, Bringing OAuth‑Secured AI Access to Live Event Data

July 9, 2026

PR NewswireJuly 9, 202608 mins

RainFocus introduced MCP Profiles, an OAuth‑secured AI‑driven automation layer that gives enterprise marketers real‑time access to live event data, marking a notable shift in how event‑centric organizations retrieve and act on information. What RainFocus MCP Profiles Do RainFocus MCP Profiles embed the Model Context Protocol (MCP) into the company’s Nexus platform, allowing AI agents to read and write event…

GDUSA Sports Design Awards Prove AI Limits

July 9, 2026

GlobeNews WireJuly 9, 202607 mins

GDUSA Sports Design Award Winners Prove AI Is No Match for Human Creativity — the latest winners were unveiled Thursday, highlighting how human‑driven visual storytelling continues to outpace algorithmic design in the fast‑moving world of sports branding and advertising. What the awards celebrate Graphic Design USA (GDUSA) announced the inaugural GDUSA Sports Design Awards, honoring the Chicago Blackhawks,…

Amberd Design Studio launches Mellbe: ad‑tech for rehab centers

Amberd Design Studio Launches Mellbe, a Dedicated AdTech Platform for Rehab Centers

July 9, 2026

GlobeNews WireJuly 9, 202609 mins

Opening Paragraph Amberd Design Studio, the Los Angeles‑based digital‑marketing firm behind dozens of high‑growth brands, announced today the launch of Mellbe, a standalone ad‑tech solution built exclusively for addiction treatment providers. The new platform bundles SEO, AI‑driven search optimization, programmatic media buying, and creative services into a single SaaS offering aimed at helping rehab centers cut…

Quad Q2 2026 Earnings Date & MX Platform Update

Quad Sets Q2 2026 Earnings Date, Highlights MX Platform Roadmap

July 9, 2026

PR NewswireJuly 9, 2026010 mins

Quad/Graphics announced that it will publish its second‑quarter 2026 financial results on July 28, 2026, with a live webcast on July 29. The company also confirmed participation in the Midwest IDEAS Investor Conference on August 26, where CFO Tony Staniak will field analyst questions. The timing and the accompanying messaging signal Quad’s push to position its MX Solutions suite…

Breaker teams with PatternIQ to power AI‑driven newsletter ads

July 9, 2026

PR NewswireJuly 9, 202609 mins

Breaker teams with PatternIQ to power AI‑driven newsletter ads, a move that could reshape B2B email monetization by turning inbox real‑estate into a programmable ad channel. What the integration does Breaker, a SaaS platform that automates B2B newsletter distribution and list growth, has embedded PatternIQ’s AI advertising engine directly into its sending workflow. The partnership…

TREW Marketing appoints Jennifer Dawkins as President

TREW Marketing Names Veteran Engineer‑Marketer Jennifer Dawkins as President, Signals Strategic Shift in B2B AdTech Services

July 9, 2026

PR NewswireJuly 9, 202608 mins

TREW Marketing Names Veteran Engineer‑Marketer Jennifer Dawkins as President, Signals Strategic Shift in B2B AdTech Services. The Austin‑based agency announced a planned succession that elevates Jennifer Dawkins to the helm, while promoting Erin Moore to VP of Account Services and Morgan Norris to VP of Marketing. The move comes as TREW marks two milestones—a near‑20‑year track record…

Audiense AI Audience Platform Launches After Buxton‑Elevar Merger

Audiense Launches Integrated AI Audience Platform After Merging Buxton and Elevar

July 9, 2026

PR NewswireJuly 9, 202608 mins

Audiense Launches Integrated AI Audience Platform After Merging Buxton and Elevar — the audience‑intelligence firm announced a new brand identity, website, and unified product suite that combines Buxton’s location‑based data, Elevar’s cross‑device tracking, and Audiense’s AI‑driven audience insights. The move, backed by PSG Equity, aims to give marketers a single source of truth for first‑party and third‑party…

Viamedia.ai expands programmatic video reach with Sparklight

Viamedia.ai Expands Programmatic Video Partnership with Sparklight, Adding 29 New DMAs

July 8, 2026

GlobeNews WireJuly 8, 202607 mins

Viamedia.ai Expands Programmatic Video Partnership with Sparklight, Adding 29 New DMAs – In a move that widens its footprint across U.S. television markets, AI‑driven ad‑tech firm Viamedia.ai announced an expanded agreement with broadband provider Sparklight®. The deal brings Viamedia’s programmatic video inventory into 29 additional Designated Market Areas (DMAs), pushing its exclusive video reach to…

Profound Unveils Ads Studio for AI Search Advertising

Profound Launches Ads Studio: A Measurement Platform for AI Search Advertising

July 8, 2026

GlobeNews WireJuly 8, 202608 mins

Profound Launches Ads Studio: A Measurement Platform for AI Search Advertising. At Zero Click New York, the AI‑focused marketing summit, Profound unveiled Ads Studio, a SaaS solution that lets brands track, benchmark, and optimize paid placements inside conversational AI experiences such as ChatGPT. What Ads Studio Does Ads Studio aggregates more than 1.9 billion real‑user prompts to surface the exact moments where sponsored…

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