News Archives - AdTech Edge

Attentive Agentic AI Marketing Suite Launch

Attentive Launches Agentic AI Marketing Suite at Thread 2026

May 27, 2026

BusinessWireMay 27, 2026010 mins

Attentive Launches Agentic AI Marketing Suite at Thread 2026, unveiling a suite of AI tools that promise to reshape how enterprise marketers orchestrate omnichannel campaigns and extract revenue from first‑party data. What Attentive Unveiled At its annual Thread conference, Attentive introduced a roadmap that adds four major capabilities to its existing omnichannel platform: Brand Voice 2.0, Reporting Agent, Predictive Analytics,…

Choozle Expands Amazon DSP Integration to Streamline Enterprise Media Buying

May 27, 2026

PR NewswireMay 27, 2026010 mins

Choozle Expands Amazon DSP Integration to Streamline Enterprise Media Buying – Denver‑based Choozle, a SaaS platform for omnichannel advertising, announced a major upgrade to its Amazon DSP offering on May 26, 2026, bringing more of the programmatic workflow into a single, unified interface for large‑scale marketers. Choozle’s latest release adds a suite of tools that let…

Optimizely‑Deloitte AI Marketing Platform

Optimizely and Deloitte Digital Team Up to Deliver AI‑Powered Marketing Orchestration Platform

May 27, 2026

PR NewswireMay 27, 202609 mins

Optimizely and Deloitte Digital Team Up to Deliver AI‑Powered Marketing Orchestration Platform – In a move that could reshape how large enterprises automate and personalize digital experiences, Optimizely announced a strategic technology partnership with Deloitte Digital on May 26, 2026. The collaboration pairs Optimizely’s AI‑driven experimentation and personalization suite with Deloitte’s consulting expertise in digital transformation,…

Anura Launches Guide to Combat Sophisticated Invalid Traffic

Anura Solutions Releases “The Complete Guide to Invalid Traffic” Amid Rising AI‑Driven Ad Fraud

May 27, 2026

PR NewswireMay 27, 2026010 mins

Anura Solutions has just unveiled The Complete Guide to Invalid Traffic, a 70‑page eBook that dissects today’s most sophisticated ad‑fraud tactics and offers practical detection playbooks for enterprise marketers. The launch, announced on May 26, 2026, arrives as programmatic spend surges and AI‑generated bots blur the line between genuine users and fraudulent traffic. The new guide marks…

MediaSource earns spot on PRovoke Media’s 100 Best Agencies list

MediaSource earns spot on PRovoke Media’s 2026 100 Best Agencies list

May 27, 2026

PR NewswireMay 27, 202609 mins

MediaSource’s inclusion in PRovoke Media’s 2026 100 Best Agencies list marks a rare endorsement for a health‑care‑focused PR firm, signaling that video‑first storytelling is gaining traction alongside traditional adtech solutions. The announcement, made via a PRNewswire distribution on May 26, 2026, places MediaSource among a curated group of agencies that have demonstrated sustained excellence across financial performance, award‑winning creative…

Rokt hires mParticle veteran Sam Dozor as CTO to accelerate AI‑driven real‑time commerce

May 27, 2026

PR NewswireMay 27, 202608 mins

Rokt Appoints mParticle Leader Sam Dozor as Chief Technology Officer, a move that signals the company’s intent to fuse its AI‑powered Rokt Brain with the real‑time data capabilities of the recently acquired mParticle platform. Rokt’s leadership shuffle Rokt announced on May 26, 2026 that Sam Dozor, who spent more than a decade scaling mParticle into a market‑leading customer…

Legal Tech AI Visibility Index 2026 Highlights Market Volatility

Legal Tech AI Visibility Index 2026 Shows Unprecedented Volatility in Vendor Rankings

May 27, 2026

PR NewswireMay 27, 2026010 mins

The Legal Tech AI Visibility Index 2026, released by independent PR firm 5WPR, maps how artificial‑intelligence search engines rank legal‑technology vendors, revealing that legal‑tech is now the most volatile B2B software category for AI citations. What the Index Measures The new index surveys more than 60 typical buyer prompts—queries from general counsel, partners, and legal‑operations teams—across…

CTM rolls out four ad‑tech integrations

May 27, 2026

PR NewswireMay 27, 2026011 mins

CTM rolls out four ad‑tech integrations, adding Google Local Services Ads, LinkedIn Ads, Reddit Ads and Genius Monkey connectors to its conversation‑analytics platform to give marketers a unified view of attribution and customer engagement. CTM, the conversation‑analytics firm that powers call, text and chat tracking for more than 100,000 users, announced a quartet of new…

Audiencerate Names Riccardo Fabbri CTO to Expand AI AdTech Platform

May 22, 2026

Prathamesh BaratheMay 22, 202608 mins

Audiencerate is accelerating its AI-driven advertising and audience intelligence strategy with the appointment of Riccardo Fabbri as Chief Technology Officer, signaling a deeper push into first-party data activation, machine learning infrastructure, and privacy-focused media automation for SMEs and global media agencies. The move comes as the advertising industry races to rebuild targeting and customer intelligence…

UK Viewers Embrace Subtitles as Advertisers Rethink Video Strategy

May 22, 2026

Prathamesh BaratheMay 22, 202607 mins

Subtitle-first viewing is rapidly becoming mainstream across the UK, forcing advertisers and media companies to rethink how digital video campaigns are created. New industry research shows that 79% of UK viewers now use subtitles while watching content, yet many advertising campaigns are still designed primarily for sound-on experiences — creating a growing disconnect between audience…

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