From Ads to Advocacy: How Digital PR Is Shaping the Creator Economy The creator economy has transformed the way brands engage with audiences, shifting the focus from traditional advertising to meaningful, community-driven influence. Today, creators serve as both storytellers and advocates, shaping opinions and driving consumer behavior in ways that conventional campaigns cannot match. Digital…
Podcast advertising may still trail flashier formats like social media and connected TV (CTV), but new data suggests it’s quietly becoming a high-performing staple for North American marketers. According to a fresh report by DoubleVerify (DV), 58% of advertisers say podcast ads outperform their campaign baselines—a strong signal that audio is becoming a serious contender in the performance-driven ad economy
In an era when inclusive storytelling should be table stakes, Samba TV’s newly released 2025 State of Diversity on TV report reveals the industry is still fumbling the basics. The media intelligence firm, known for leveraging AI to track viewership trends, has surfaced hard-hitting data: diverse representation on TV is not just plateauing—it’s regressing.
https://www.youtube.com/watch?v=SzQlln6w5AQ In our latest podcast, Lindsay Egan sits with our host Siddesh Shetty to share expert insights on evaluating sponsorships, overcoming data gaps, and aligning marketing and finance teams for maximum ROI. About Lindsay Egan About Gain Theory About Siddesh Shetty Lindsay Egan, Senior Client Leader , Gain Theory brings deep expertise working with insight and…
Every May, brands flood the media with tributes to veterans during National Military Appreciation Month. However, most campaigns fail to break through the overwhelming noise of daily advertisements. In a market where consumers see up to 10,000 ads daily, generic and repetitive messaging gets lost. Today’s consumers demand more than symbolic gestures—they seek brands with…
Can you recall the first digital advert you ever saw? Perhaps it was a clunky banner advert at the top of a news site or a pop-up which disrupted your browsing. Whatever it was, chances are it had little or nothing to do with your interests—and a great deal to do with where you just…
Did you ever ask yourself how that very same ad for the sneakers you looked at last night ended up on your Instagram feed? Or how brands appear to know when you’re booking your next holiday, tempting you with irresistible offers at the right time? It’s not magic — it’s AdTech. When attention online is…
In an era where attention is currency, advertising has moved far from shouting out in a busy marketplace to whispering the appropriate message to the appropriate ears, at the appropriate moment. This change was responsible for begetting one of the most powerful and most sophisticated industries of our time — AdTech, or advertising technology. Whether…
