Press Release Archives

Performance TV Measurement Gets New Partner Program

tvScientific by Pinterest Launches Certified Measurement Partner Program

July 10, 2026

AdTechEdgeJuly 10, 202606 mins

tvScientific by Pinterest, the Performance TV advertising platform, today announced the launch of its Certified Measurement Partner Program, a new initiative designed to recognize trusted measurement providers that meet the company’s standards for accuracy, transparency, and performance across Performance TV campaigns. The ecosystem brings together trusted measurement and analytics providers to help advertisers better understand…

Adwave Launches Wavemaker, a General-Purpose AI Video Generator Built on Its CTV Ad Technology

July 8, 2026

AdTech EdgeJuly 8, 202604 mins

FREDERICK, Md., July 7, 2026 – Adwave, the AI-powered platform that lets small businesses create and launch professional CTV commercials in minutes, today formally announced Wavemaker, a standalone AI video generation platform. Available now at wavemaker.io, Wavemaker turns any text prompt, URL, uploaded file, or topic into a scripted, voiced, and scored video in as little as two…

Audion Appoints Liora Fox to Lead EMEA Sales

Audion appoints ad tech award winner Liora Fox as EMEA director of sales

July 1, 2026

AdTech EdgeJuly 1, 202604 mins

London; 1 July 2026: Audion, an AI-driven advertising platform specialising in digital audio, has appointed Liora Fox to the newly created role of director of sales for EMEA. Bringing on board the award winning ‘rising star’ is a strategic move for the company as it continues the expansion of its European leadership team to deliver on its growth…

Spider Labs Warns of Fake Fifa World Cup Streaming Sites Fueling Ad Fraud

Spider Labs Issues Fraud Warning as Fake World Cup Streaming Sites Surge

June 26, 2026

AdTech EdgeJune 26, 202606 mins

Spider Labs, developer of Spider AF, Japan’s No. 1 ad fraud prevention platform by cumulative adoption, today issued a warning to consumers, advertisers, media companies, and agencies about a sharp rise in fake and illegal sports streaming sites exploiting the FIFA 2026 World Cup. BACKGROUND In June 2026, U.S. cybersecurity firm Malwarebytes identified more than…

Broadsign and Mirakl Ads Announce Strategic Partnership to Unify Online and In-Store Retail Media

June 25, 2026

AdTech EdgeJune 25, 202607 mins

Cannes, France – June 24, 2026 — During the 73rd Cannes Lions International Festival of Creativity, Mirakl, the Operating System for Intelligent Commerce, and Broadsign, the leading global platform for managing and monetizing out-of-home (OOH) media, announced a strategic partnership that bridges the gap between digital retail media channels and in-store advertising. The collaboration will…

Culture Hive and Subjective Launch Agentic Cultural Optimization for Premium CTV

June 23, 2026

AdTech EdgeJune 23, 202606 mins

New York, NY — Culture Hive Media Group and Subjective today announced a new Cultural Relevance score (CRS)™ powered decisioning capability available through Index Marketplaces that shifts CTV campaigns from static audience setup to autonomous, culturally intelligent optimization. Programmatic CTV is one of the fastest-growing channels in digital media, yet most campaigns still rely on static audience definitions…

Claritas and Comcast Advertising Bring Audience Intelligence and Measurement Together to Boost Campaign Performance

June 19, 2026

AdTech EdgeJune 19, 202608 mins

CINCINNATI, June 17, 2026 /PRNewswire-PRWeb/ — Claritas, a leader in marketing optimization and advanced analytics, today announced a strategic partnership with Comcast Advertising, the advertising division of Comcast, to bring its highly curated audience segments and measurement capabilities into the AI-powered audience discovery engine behind Comcast Advertising’s Outcomes+ solution. Through the integration, marketers can use highly curated segments to build,…

Healthcare Programmatic Ads Get AI Boost

StackAdapt Teams Up with IQVIA Digital’s MediaOS to Power Healthcare Advertising

June 18, 2026

AdTech EdgeJune 18, 202606 mins

StackAdapt, the leading AI advertising and orchestration platform, today announced a collaboration with IQVIA Digital to advance more relevant and compliant engagement with healthcare audiences. IQVIA Digital’s integrated solutions enable marketers to quickly transform data-driven insights into meaningful, privacy-conscious activation across the healthcare ecosystem. Through this collaboration, StackAdapt’s programmatic advertising capabilities are now available within…

Azerion Launches Self-Service Advertising Platform for SMBs

Azerion’s new self-service platform brings omnichannel advertising to SMBs

June 16, 2026

AdTech EdgeJune 16, 202604 mins

Amsterdam, 16 June 2026: Azerion, a leading European digital advertising platform, has unveiled its new self-service platform, designed to make the full benefits of digital advertising accessible to small and medium sized businesses (SMBs) across Europe. The platform will help SMBs roll out advanced and effective campaigns within budget. It combines premium, omnichannel inventory (including digital…

Azerion Achieves PRIVO COPPA Certification for its Kids Marketplace

June 11, 2026

AdTech EdgeJune 11, 202607 mins

Amsterdam, 10 June 2026: Azerion, one of Europe’s leading digital advertising and entertainment media platforms, today announced that its Kids Marketplace has achieved COPPA certification through PRIVO a globally recognized FTC approved COPPA Safe Harbor certification authority, providing independent third-party validation that the platform operates according to globally recognized standards for child-directed advertising and privacy…

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