For years, programmatic buyers have planned digital campaigns primarily around contextual alignment. But legacy contextual targeting only looks at a webpage’s topic. It ignores how page design, ad clutter, and placement affect performance, and it treats every ad slot on a URL as equally valuable rather than reflecting the real, on-screen consumer experience. Ultimately, buyers…
Under the partnership, Evergreen will provide capital to Adwave to facilitate the continued development of Adwave’s AI platform, while Evergreen will receive a preferred licensing agreement to the platform. FREDERICK, Md., October 2026 – Adwave, the company behind the AI-powered WaveRunner advertising platform, has formed a strategic partnership with Evergreen Digital Media Corp. (EDM), a…
Collaboration delivers scalable display network infrastructure, creating new omnichannel opportunities for advertisers and driving measurable results. MONTREAL – (October 6, 2026) – Retail media technology provider Broadsign and in-store media integrator IUF announced a collaboration with the UK retailer, Cotswold Outdoor Group, to expand its retail media network (RMN) with a scalable in-store advertising infrastructure. The upgrade provides a unified workflow…
By combining Marriott’s first-party insights and owned channels with premium offsite activation, Marriott Media is building a connected ecosystem that helps brands reach travelers from pre-trip planning to arrival and beyond. The latest expansion includes new partnerships and capabilities that further distinguish Marriott Media from traditional media networks and advance its vision to build the…
Sydney, Australia – 30 September 2026 – Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media and part of T-Mobile Advertising Solutions, in partnership with Omnicom Media and Annalect, today published “The store locator effect: How store information moves audiences from screen to store.” This new research study examines how the…
Supply-Side Platform Launches with Experienced CTV Leadership, Premium Publisher Relationships, and Advanced Technology Built to Address Fragmentation, Transparency, and Audience Intelligence NEW YORK, Sept. 29, 2026 — Starling today announced its launch as a new supply-side platform built from the ground up for connected television with an ambitious mission: to build the advertising infrastructure for…
LAS VEGAS, Nevada – September 24, 2026 – Context Networks, a contextual advertising and monetization platform for gaming and network digital display environments, today announced a collaboration with Broadsign, the leading global platform for managing and monetizing out-of-home (OOH) media, to support the next phase of growth of Context Networks’ Contextual Promotions Media Network™ (CPMN™). As…
LOS ANGELES, CA, UNITED STATES /EINPresswire.com/ — Culture Hive Media Group, a cultural intelligence company built for media and advertising, today announced a strategic partnership with Alltold, a responsible AI company, to further strengthen its proprietary Cultural Relevance Score® (CRS™) by incorporating deeper video creative intelligence from Alltold. The partnership gives advertisers greater confidence in…
Veteran digital media executive joins HMN to accelerate growth as video, experiential and digital out-of-home media converge, creating a new category of holographic media NEW YORK — Hologram Media Network (HMN), the only national spatial advertising network bringing interactive 3D and immersive video experiences into real-world environments, today announced the appointment of Jay Wolff as…
WASHINGTON, (GLOBE NEWSWIRE) –– New research from the Out of Home Advertising Association of America (OAAA), conducted in partnership with The Harris Poll, shows how engaging consumers in the real world can influence behavior from initial brand discovery through purchase. Nearly three-quarters (73%) of adults ages 18-64 say they prefer products or retailers that engage…
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