Press Release Archives

Broadsign’s Sell-Side AI Agent Joins With Global Netherlands and Draft Digital to Deliver First-Ever End-to-End Agentic AI-Powered OOH Campaign

May 27, 2026

AdTech EdgeMay 27, 2026010 mins

MONTREAL (May 27, 2026) – Broadsign, the leading global platform for managing and monetizing out-of-home (OOH) media, today announced that its sell-side AI agent and digital marketing agency Draft Digital’s buy-side agent, planned, booked, and executed the first-ever fully agentic AI OOH ad campaign. The agentic AI solutions enabled the end-to-end media buy for Lot of Happiness on premium…

Azerion and Veridooh Expand pDOOH Verification

Azerion-Veridooh partnership brings independent verification to programmatic DOOH

May 20, 2026

AdTech EdgeMay 20, 202606 mins

London; 20 May 2026: Veridooh, the award-winning global leader in 100% independent out-of-home (OOH) verification, has been appointed as the preferred partner of Azerion, a leading full-service digital advertising partner for brands, agencies, and publishers. Veridooh has developed world-first patented and proprietary SmartCreativeTM technology. This enables Veridooh to independently collect OOH delivery data, without relying on…

Shirofune Introduces ChatGPT Ads Integration to Help Advertisers Manage the Next Frontier of AI Media

May 20, 2026

AdTech EdgeMay 20, 202608 mins

SEGUNDO, Calif., May 20, 2026 – Shirofune, the award-winning digital advertising automation management platform trusted by over 13,000 accounts worldwide, today announced the addition of ChatGPT Ads to its growing roster of supported channels. The integration allows advertisers and agencies to manage ChatGPT Ads within the same Shirofune interface they use for search, social, retail media, e-commerce,…

Skai Unveils the Industry’s First Agent-Native Operating System for Marketing

May 15, 2026

AdTech EdgeMay 15, 202607 mins

SAN FRANCISCO, CA – May 13, 2026 – Skai, today unveiled the industry’s first agent-native operating system for marketing, a fundamental reimagining of how work gets done across channels. The announcement marks a new chapter for both Skai and the marketing industry. Skai’s new agent-native architecture introduces a fundamentally different model for marketing, combining advances in…

Beyond the Click: Onescreen’s 68% Q1 Surge Signals a New Era of High-Confidence Marketing in the Real World

May 13, 2026

AdTech EdgeMay 13, 202608 mins

BOSTON, MA — May 13th, 2026: Onescreen, the modern partner for out-of-home (OOH) advertising, today announced a massive surge in Q1 2026 growth, reporting a 68% increase in revenue compared to Q1 2025. This performance marks a definitive inflection point for the company, following a breakout year in 2025 that saw 67% year-over-year growth in…

C-Centric Appoints Former LoopMe and Merkle Product Leader David Barker as VP Product

May 12, 2026

AdTech EdgeMay 12, 202604 mins

LONDON – C-Centric has appointed David Barker as VP Product to lead the strategy and development of its product portfolio across data, AI and AdTech. The appointment comes at a key point in C-Centric’s growth, as it expands its work with enterprise clients and media companies to ensure their data foundations are robust, connected and…

VIOOH partners with Abode Media to expand programmatic DOOH footprint across premium residential locations

May 7, 2026

AdTechEdgeMay 7, 202604 mins

6 May 2026, London – VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, today announced a programmatic partnership with Abode Media, the UK’s leading, premium residential DOOH network that connects brands with affluent, hard-to-reach audiences in their most-trusted spaces. Abode Media is a unique media proposition that offers a high-attention, clutter-free, and high-frequency digital ad…

5W and HL Real Estate Group Release the Florida Private School AI Study 2026, Identifying the State’s Three Schools With Institutional AI Commitment

May 7, 2026

AdTechEdgeMay 7, 202608 mins

MIAMI, May 4, 2026 /PRNewswire/ — 5W, the AI Communications Firm, and HL Real Estate Group, the South Florida luxury brokerage founded by Haute Living, today released The Florida Private School AI Study 2026, a joint research report auditing twelve top Florida private K-12 schools on their institutional commitment to teaching artificial intelligence and on their visibility…

Programmatic DOOH Brazil Expands via VIOOH

VIOOH expands programmatic DOOH reach across Brazil’s major cities with We OOH partnership

April 28, 2026

AdTechEdgeApril 28, 202604 mins

28 April 2026, London – Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with We OOH, a leading DOOH media operator specializing in iconic large-format digital billboards in Brazil, expanding programmatic access to premium digital inventory across major cities and regional areas. The partnership delivers access to 320 digital…

Cultural Relevance in Advertising Gets Measurable

Culture Hive Media Group Introduces Cultural Relevance Score™ to Help Brands Measure What Makes Advertising Resonate

April 22, 2026

AdTechEdgeApril 22, 202609 mins

LOS ANGELES, CA — Culture Hive Media Group, a cultural intelligence and activation company built to address the industry’s longstanding inability to measure cultural relevance at scale, today announced its launch and the formation of an advisory board comprising senior executives from across programmatic advertising, media, and data. Brands have always been able to optimize for reach…

Be the first to know with our

latest insights and updates.