MNTN (NYSE: MNTN), the Connected TV performance marketing platform, has appointed advertising veteran Fraser Woollard as Head of Business Development and Data Partnerships. Woollard will oversee global initiatives to expand MNTN’s ecosystem of data and technology partners—key components powering the company’s AI-driven Performance Graph.
With more than 25 years in ad tech, Woollard previously led global partnerships at Mediaocean, launching the Connect program and overseeing over 200 strategic integrations. At MNTN, he’ll leverage that experience to enhance the company’s data capabilities, accelerate innovation, and support upcoming product launches.
Scaling Partnerships for a Growing CTV Market
Mark Douglas, MNTN President & CEO, emphasized the timing of the hire: “As advertisers continue shifting budgets to CTV, we’re scaling our partnerships to meet that demand and strengthen the foundation that powers our performance platform. Fraser’s track record of driving global growth makes him the perfect leader to take this effort forward.”
Woollard echoed the sentiment, noting, “MNTN has created the market for performance advertising on television. My focus will be on growing our network of global data and technology partners to give advertisers richer insights, better targeting, and ultimately greater performance. I’m thrilled to help drive that next phase of growth.”
Positioning for Performance-Driven TV Advertising
Connected TV is rapidly becoming a preferred channel for advertisers seeking measurable outcomes beyond traditional linear TV. MNTN’s AI-powered platform enables brands to track and optimize performance across screens, and Woollard’s leadership is expected to accelerate the expansion of data and technology partnerships that underpin this capability.
By strengthening global alliances, MNTN aims to offer advertisers deeper insights, smarter targeting, and enhanced ROI, while reinforcing its leadership in the performance-focused CTV market. The move positions MNTN to attract more major brands and agencies looking to translate TV ad spend into measurable results.
