LinkedIn may still be the world’s largest professional network—but for many founders and consultants, it’s no longer a reliable organic growth channel.
Authentic.ly, a newly launched LinkedIn marketing service, is betting that the future of visibility on the platform is paid—and professionally managed. The company officially debuted today with a subscription‑based, done‑for‑you service designed to help busy founders, solopreneurs, and professionals generate inbound sales leads and career opportunities through LinkedIn’s personal post boosting feature.
In short: if organic reach is fading, Authentic.ly wants to turn boosted posts into a predictable growth lever.
Organic Reach Is Down. Boosting Is In.
Over the past year, LinkedIn has steadily reduced organic reach and impressions for posts, making it harder for individuals to consistently reach their target audience without paid distribution. In 2025, LinkedIn introduced the ability to boost personal posts—bringing creator‑style amplification tools closer to everyday professionals.
But there’s a catch: the boosting interface and targeting setup are complex enough to discourage most non‑marketers.
Authentic.ly’s pitch is simple. Instead of forcing founders to learn ad tech, campaign optimization, and targeting mechanics, it wraps LinkedIn’s boosting capability into a fully managed service.
“The days of relying solely on organic reach on LinkedIn are over,” said JC Bouglé, Co‑founder and Chief Revenue Officer of Authentic.ly. “We help founders and professionals get visible to the right people—whether that’s customers, investors, partners, or hiring managers—without them having to manage the ad stack themselves.”
A Managed Alternative to DIY LinkedIn Ads
Unlike standalone SaaS tools that offer dashboards and templates, Authentic.ly positions itself as a hands‑on service. A team manages campaign optimization, targeting, and performance oversight, while clients focus on running their businesses.
Plans start at $250 per month and include:
- LinkedIn ad spend bundled into the subscription
- Unlimited access to content creation tools
- Expert profile review
- Monthly one‑on‑one consulting calls
That bundled ad spend is notable. Rather than separating media budget from service fees, Authentic.ly packages them together—an approach that may appeal to founders seeking predictable costs.
Built Around LinkedIn’s API
One differentiator the company emphasizes is compliance. Authentic.ly is approved to use LinkedIn’s API, which it says ensures client accounts remain safe from suspensions or restrictions—an important point given LinkedIn’s strict policies around automation tools.
For professionals wary of gray‑area growth hacks, API‑level compliance could be a selling point.
AI‑Powered Content Meets Human Strategy
Content remains central to the model. The platform includes tools for generating LinkedIn posts, carousels, images, and videos tailored to a user’s professional profile. Clients can bring their own content or use AI‑powered generation features to fill the pipeline.
But the company is careful to frame the service as outcomes‑focused rather than engagement‑obsessed.
“This isn’t about vanity metrics like likes and comments,” said Sophie Normand, Co‑founder and Chief Operating Officer. “It’s about generating real business opportunities and making LinkedIn work as a serious marketing and career development channel.”
That positioning reflects a broader shift in LinkedIn marketing: away from thought‑leadership posts chasing impressions, and toward targeted distribution aimed at specific buyer or recruiter segments.
Targeting Two Core Audiences
Authentic.ly is focused on two main groups:
- Business owners seeking inbound leads, deal flow, or investor visibility.
- Professionals looking to attract career opportunities, speaking gigs, or consulting contracts.
The common thread is time scarcity. The service is explicitly built for people who don’t want to spend hours engaging on social media but still need visibility in competitive markets.
Founders With Media‑Tech Roots
Authentic.ly was founded by Sophie Normand and JC Bouglé, who also co‑founded fewStones, a leading corporate video agency in Singapore, and StoryboardHero, an AI‑powered platform for generating storyboards for film production.
That background suggests a blend of content production and AI tooling—now applied to professional brand amplification.
Why This Matters for LinkedIn Marketing
Authentic.ly’s launch underscores a larger platform trend: as organic reach declines, paid amplification is becoming table stakes—even for personal brands.
LinkedIn’s decision to enable personal post boosting effectively transforms individual creators into micro‑advertisers. But as with most ad products, complexity can limit adoption. Services like Authentic.ly are emerging to bridge that gap, offering managed solutions that abstract away campaign mechanics.
For LinkedIn, this dynamic could expand ad revenue beyond traditional company pages and sponsored content. For professionals, it reframes the platform as a performance marketing channel rather than a purely organic networking space.
The key question is whether boosted personal posts can consistently generate qualified inbound leads at sustainable cost levels. If they can, LinkedIn may increasingly resemble a B2B version of creator‑led paid media ecosystems seen on other platforms.
Authentic.ly is wagering that the answer is yes—and that founders would rather outsource the learning curve.
All plans come with quarterly commitments and a seven‑day money‑back guarantee, signaling confidence in measurable outcomes rather than engagement metrics.
As professional attention becomes harder to earn organically, the next phase of LinkedIn growth may belong to those willing to treat their personal brand like a paid media channel.
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