VEVE, a global performance marketing leader, has released new data showing brands are accelerating investments in browser-based advertising, with year-over-year spending up 33%. The shift comes as AI-powered search engines rise, social ad ROI declines, and third-party cookies are phased out, prompting marketers to rethink customer acquisition strategies.
Unity (NYSE: U), the leading platform for creating games and interactive experiences, has made its Ad Quality tool broadly available as a free, standalone SDK for all publishers, no matter the mediation platform. The move underscores Unity’s focus on helping developers protect player experience while maintaining revenue and brand safety.
Samba TV, a global leader in AI-driven media intelligence, has tapped Frank Süeltmann to head its go-to-market strategy in the DACH region (Germany, Austria, Switzerland) and the Nordics. The move comes amid the company’s accelerated growth in Europe and a focus on privacy-forward, cross-platform measurement solutions.
Pixalate, a leader in ad fraud protection, privacy, and compliance analytics, has released its latest Supply-Side Platform (SSP) Rankings, highlighting which platforms maintain direct-seller relationships with the top 100 mobile apps. The data comes from Pixalate’s Publisher Trust Index (PTI), which evaluates programmatic ad traffic quality across publishers.
Zoom Media, the parent company of GymTV, has partnered with VIOOH, a global digital out-of-home (DOOH) supply-side platform, to bring GymTV’s premium in-gym video inventory to programmatic buyers across the U.S. and Canada.
BidMachine, a leading mobile supply-side platform (SSP), has partnered with Intent IQ, a top provider of identity resolution and data technology, to enhance mobile ad targeting across its publisher network. The integration layers Intent IQ’s advanced identity framework onto BidMachine’s platform, enriching mobile advertising IDs (MAIDs) with alternative identifiers and contextual data for more precise ad delivery.
Supertab, a pioneer in microtransaction-driven revenue for publishers, GenAI, and creators, has announced a strategic partnership with the Local Media Consortium (LMC), an alliance of over 150 media companies and 5,000 news outlets across North America. The collaboration brings Supertab’s pay-as-you-go platform to LMC members, offering a flexible path to monetization beyond traditional subscriptions.
DealerFire, a Solera company and a leader in automotive digital marketing, has released new guidance for dealerships on maximizing the impact of paid advertising. With competition intensifying in the automotive market, strategic use of paid ads can attract high-intent buyers, increase website traffic, and generate more qualified leads.
Seedtag, the global leader in neuro-contextual advertising, has deepened its partnership with HUMAN Security, a top cybersecurity firm, to expand fraud protection across its ad inventory. The updated integration strengthens Seedtag’s existing collaboration through Beachfront and reinforces its commitment to authenticated, fraud-free supply, particularly for CTV and open web environments.
Magnite (NASDAQ: MGNI), the largest independent sell-side advertising platform, is expanding its high-impact connected TV (CTV) offerings with Pause Ads, now available across leading streaming services including DIRECTV, DISH Media, and Fubo. The move complements Magnite’s Home Screen and Tiles formats, targeting the growing demand for ad experiences that enhance viewer engagement and maximize publisher revenue.
