Grocery TV, a leading in-store retail media platform, has officially expanded its footprint to over 6,500 grocery stores nationwide, reaching roughly 1 in 4 Americans. The announcement coincides with a company rebrand, introducing a refreshed visual identity and messaging that emphasizes its role as a technology partner for grocery retailers aiming to scale in-store media.
MediaRadar, a leading Marketing Intelligence platform, is turning its gaze to live streaming sports, offering advertisers detailed insight into ad spend, creative, and category activity across connected TV (CTV). The expansion comes as over $30 billion in media rights shift from linear TV to CTV, fundamentally reshaping the sports advertising landscape.
Mastercard is stepping firmly into the digital advertising arena with the launch of Mastercard Commerce Media, a new commerce-focused media network that promises to make advertising smarter, more personalized, and measurable.
As AdTech seeks scalable alternatives to cookie- and ID-based targeting, Verve is betting on a less conventional—but increasingly viable—approach: on-device cohorts.
Amazon, Walmart, and now PayPal are staking claims in the advertising world, leveraging vast troves of purchase and behavioral data to woo brands. These “walled gardens” offer the promise of closed-loop insights—ads tied directly to sales—a tantalizing proposition for marketers chasing measurable ROI.
Vibe.co, the connected TV (CTV) advertising platform enabling hyper-targeting for performance marketers, has raised $50 million in Series B funding, led by Hedosophia—an early backer of Spotify, Uber, and Airbnb. Existing investors Elaia and Singular participated alongside high-profile tech executives, including Revolut CEO Nik Storonsky, Supercell CEO Ilkka Paananen, and Carolyn Everson of Disney and Coca-Cola. Nirav Tolia, CEO of Nextdoor, joins Vibe.co’s board, bringing additional strategic guidance. The round pushes Vibe.co’s valuation to $410 million.
The Trade Desk (NASDAQ: TTD) is set to launch Audience Unlimited, a major upgrade to its third-party data marketplace designed to make audience targeting more precise, accessible, and cost-efficient for advertisers. The platform leverages AI to score data segments for relevance, allowing brands to deploy multiple trusted data sources at a consistent, inclusive cost—removing traditional barriers like unpredictable pricing and integration complexity.
Cars.com Inc. (NYSE: CARS) has partnered with Uber Advertising to become the first automotive content partner for JourneyTV Presents, Uber’s in-ride entertainment platform. The partnership allows Cars.com to reach riders with curated car shopping content while on the move, featuring a “Send to Phone” function that links directly to Cars.com for a seamless path to purchase.
Locality, a leading provider of local video solutions, has launched its Advanced Audience Engine, a next-generation identity and activation platform designed to revolutionize local advertising. Developed with partners Lovelytics, Newton Research, and Databricks, the engine combines generative AI, automation, and Locality’s extensive historical viewership and media intelligence to deliver faster, smarter, and more effective campaigns.
Paramount, a Skydance Corporation (NASDAQ: PSKY), and TKO Group Holdings, Inc. (NYSE: TKO) have inked a long-term media rights deal positioning Paramount+ as the exclusive streaming home for Zuffa Boxing across the U.S., Canada, and Latin America. The agreement underscores the growing convergence of sports and streaming platforms, as direct-to-consumer services increasingly compete for live-event audiences.
