Google Delays Cookie Phase-Out Again—What It Means for AdTech’s Future
With no deadline in sight, Google’s backtrack on cookie deprecation shakes up the roadmap for marketers, AdTech players, and the open web.
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Cadent Taps Industry Veteran Jeremy Haft to Lead Sales and Fuel Growth Across CTV, Digital, and Linear
Cadent sharpens its growth strategy with the addition of Jeremy Haft as EVP, eyeing market expansion and predictive advertising leadership.
Advertising Fuels $10.4 Trillion in U.S. Economic Activity, Supports 29 Million Jobs
In an era where economic engines are constantly scrutinized for impact and efficiency, advertising has proven itself as a powerhouse. A new study commissioned by The Advertising Coalition and conducted by S&P Global Market Intelligence reveals that advertising was directly and indirectly responsible for $10.4 trillion in U.S. economic activity in 2023—a staggering 21.9% of total U.S. output.
SJinn AI Unveils Autonomous Video Agent to Revolutionize Ad and Storytelling Production
In a bold leap for creative automation, SJinn AI has launched its flagship product: the SJinn Video Agent, an autonomous AI that acts as a full-service Creative Director. From concept to final cut, it transforms a simple idea into a fully produced video—script, storyboard, voice, visuals, and all.
TikTok Taps Rockbot to Expand ‘Out of Phone’ Vision into Real-World Retail Media
TikTok’s “Out of Phone” initiative just got a real-world boost. The short-form video giant has partnered with Rockbot, a leader in digital out-of-home (DOOH) streaming for brick-and-mortar spaces, to bring TikTok content directly to TV screens in gyms, restaurants, airports, and retail stores across the U.S.
Odeeo and Claritas Join Forces to Bring Full-Funnel Measurement to In-Game Audio Ads
As advertisers search for new ways to connect with hard-to-reach audiences, Odeeo and Claritas are stepping up with a powerful solution: full-funnel measurement for in-game audio advertising. In a move that marks a first for the adtech industry, the two companies have announced a strategic partnership that aims to bring end-to-end campaign attribution to a growing yet often under-measured channel—audio ads in mobile games.
REMAX Launches First Real Estate Commerce Media Network with Magnite
In a first for the real estate sector, REMAX, LLC has teamed up with Magnite—the world’s largest independent sell-side ad platform—to launch a commerce media network tailored for high-intent homebuyers. This move positions REMAX as the first major real estate franchisor to enter the retail media arena, signaling a strategic shift toward data-powered, supply-side advertising.
AI Hype Meets Reality: Regulators Push Tech Giants to Clarify Marketing Claims
As AI becomes the cornerstone of modern consumer technology, Big Tech is being forced to walk a finer line between innovation and exaggeration. Apple, Google, Microsoft, and Samsung are among the companies that have recently dialed back bold claims about their AI features after increasing scrutiny from industry watchdogs and federal regulators.
Adtelligent Launches Retail Media Platform to Power Omnichannel Monetization
Adtelligent®, the global advertising technology firm known for its programmatic and monetization expertise, has officially launched its Retail Media Platform—a robust, all-in-one solution designed to help retailers transform their digital properties into full-fledged media channels.
Overdrive Launches Lead-Generating Website Plan for Small Businesses—No Upfront Fees
Small businesses tired of spending thousands on websites that don’t deliver leads finally have a new option. Overdrive Digital Marketing has rolled out the Overdrive Plan, a no-contract, month-to-month service combining a free rental website, SEO, and Google Ads—all designed to drive steady inquiries without upfront costs.