Budapest-based adtech firm Ads Interactive is making a bold move in Europe’s programmatic landscape. The company has become the first in Hungary to offer domestic advertisers direct access to premium German header bidding inventory, thanks to new partnerships with two major players in the DACH region: Ströer and Gravite.
Microsoft is doubling down on advertiser control with a major update to its exclusion tools for both Audience Ads and Search Ads. The new features—rolled out quietly but packed with utility—aim to simplify how advertisers manage website exclusions at scale.
Perion Network is staking its claim in South Korea’s booming digital out-of-home (DOOH) market through new partnerships with telecom giant KT Corporation and media firm NHN AD. The announcement marks Perion’s first direct programmatic supply integrations in Korea—and a significant move to deepen its advertising footprint in the Asia-Pacific region.
India’s antitrust watchdog is turning up the heat on Google, as the Competition Commission of India (CCI) broadens its investigation into the tech giant’s advertising empire. At the center of this new chapter: the alleged abuse of dominance in the online display advertising market, with fresh allegations now formally clubbed into a multi-case probe involving several complainants.
Matrix Solutions just handed the reins of the Media Ad Sales Council (MASC) to someone who knows the ropes—and how to tighten or loosen them when needed. Al Lustgarten, a media industry veteran and former SVP of Technology and Information Services at Hearst Television, has been appointed Chair of MASC, effective August 1, 2025.
Mobiquity Technologies wants to kill your marketing tech stack—and replace it with a smarter, self-operating AI that thinks and acts like a full marketing team. The company today announced CMOne, an agentic AI platform that fuses content creation, omnichannel publishing, media buying, and real-time analytics into a single autonomous system.
In a strategic move that reflects both ambition and evolution, full-service agency Walton Isaacson has announced a bold leadership shake-up designed to accelerate innovation, bolster client service, and expand new business capabilities.
Amazon’s Q2 2025 earnings are in, and the numbers once again reinforce the e-commerce giant’s reach across retail, cloud, advertising, and AI. The company reported $167.7 billion in revenue, an increase from $148.0 billion in the same quarter last year. North America alone accounted for $100.1 billion, up 11%, reflecting continued consumer strength in Amazon’s core retail business.
In an era where ad budgets are squeezed and audiences are scattered across screens, Spectrum Reach is stepping in with a new solution that promises to bring order to the chaos of media planning—especially for local businesses. After six months of beta testing with over 2,000 advertisers, the company has officially launched Spectrum Reach Architect, an AI-powered platform designed to take the guesswork out of ad planning across TV, digital, and streaming platforms.
When Shopify and Salesforce both write a check, something big is happening. For fal—a rising infrastructure platform enabling real-time, generative media across image, video, audio, and 3D—that “something” just became a $125 million Series C funding round. With backing from Shopify Ventures, Salesforce Ventures, and existing investors, fal has now raised a total of $197 million to date.
