The omnichannel supply-side platform has promoted two of its top performers—Stacy Bohrer to SVP of Buyer Development and Amanda Forrester to SVP of Marketing and Communications as it doubles down on commercial momentum and partner-first innovation following a standout 2024.
Cannes Lions 2025 wasn’t just a celebration of storytelling—it was a call to make those stories count. That’s exactly what happened at a roundtable hosted by UK Advertising and the Athar Festival, where leaders from the UK and Saudi Arabia came together to move beyond the buzzwords and into real strategy. The takeaway? Creativity is a growth engine—but only if it’s tethered to impact.
CIVIC is on a winning streak. For the second consecutive year, Ad Age has crowned the agency “Experiential Agency of the Year” in its Small Agency Awards—no small feat in a space crowded with creative contenders. While trophies are nice, it’s the reason behind the recognition that’s worth paying attention to: CIVIC is redefining what it means to build brand loyalty through live, immersive, and often culture-shifting experiences.
In the ever-evolving digital economy, internet advertising is no longer a channel—it’s the channel. And it’s not slowing down any time soon.
According to the latest Internet Advertising Global Market Report 2025, the market is expected to grow from $616.27 billion in 2024 to $729.41 billion in 2025, marking a staggering 18.4% CAGR. Even more impressively, it’s projected to reach $1.38 trillion by 2029, sustaining a strong 17.4% CAGR.
In an age of instant gratification, slow-burn marketing just doesn’t cut it. That’s why Google Ads continues to be a cornerstone of performance-driven strategies in 2025. At ONMA scout, we see it as the engine of modern marketing—delivering real-time visibility and measurable results faster than any other channel.
In an industry constantly grappling with burnout, turnover, and the chase for creative talent, Doe-Anderson is quietly rewriting the rules. The Louisville-based independent agency has just been named “Best Agency Culture Silver” at the 2025 Ad Age Small Agency Awards—an honor that not only cements its status as a cultural benchmark but also reflects how bold, people-first policies can drive both retention and results.
American Standard—the name synonymous with reliable bathroom fixtures—is stepping into the spotlight with its first-ever national TV campaign for shower remodels. Backed by parent company LIXIL and creative partner Marketing Architects, the campaign aims to redefine how consumers think about home renovation, one shower at a time.
Perion Network Ltd. is hitting the investor roadshow circuit this summer, with CEO Tal Jacobson slated to speak at three major financial conferences—an effort that underscores the company’s bid to position itself as a key innovator in the evolving AdTech ecosystem.
Truecaller is doubling down on its advertising ambitions across the Middle East and Africa (MEA) with the appointment of Saraswati Agarwal as Regional Sales Head for Ad Solutions. The move comes as the company looks to scale its presence in one of the fastest-growing digital ad markets in the world.
The global entertainment and media (E&M) industry is on a $3.5 trillion trajectory by 2029—but advertising, not subscriptions or ticket sales, is steering the ship. According to PwC’s Global Entertainment & Media Outlook 2025–2029, released today, ad spend will grow at a 6.1% compound annual growth rate (CAGR) over the next five years—three times faster than E&M consumer spending, which is forecast at a tepid 2%.
