American Standard—the name synonymous with reliable bathroom fixtures—is stepping into the spotlight with its first-ever national TV campaign for shower remodels. Backed by parent company LIXIL and creative partner Marketing Architects, the campaign aims to redefine how consumers think about home renovation, one shower at a time.
Podcast advertising may still trail flashier formats like social media and connected TV (CTV), but new data suggests it’s quietly becoming a high-performing staple for North American marketers. According to a fresh report by DoubleVerify (DV), 58% of advertisers say podcast ads outperform their campaign baselines—a strong signal that audio is becoming a serious contender in the performance-driven ad economy
In a strategic move that strengthens its coast-to-coast presence and full-funnel prowess, AI-powered media agency Brainlabs has acquired Exverus Media, the award-winning Los Angeles shop named Adweek’s 2024 Breakthrough Media Agency of the Year.
