Contextful, a leader in AI-powered ad technology, is officially rebranding to Receptiv, signaling a sharpened focus on its core technology for identifying receptive users in real time. The move aims to help advertisers deliver ads at moments of peak engagement, while enabling publishers to maximize revenue from their inventory.
Lamar Advertising Company (Nasdaq: LAMR) announced that its subsidiary, Lamar Media Corp., is set to raise $400 million through a private placement of 5.375% senior notes due 2033. The offering, backed by guarantees from Lamar Media’s domestic subsidiaries, is expected to net approximately $393.5 million after fees and expenses.
PTF Lab, a US-based AI and computer vision company, has teamed up with Lights Out Sports, founded by former NFL linebacker Shawne Merriman, to deliver the first documented real-time virtual advertising during a live MMA event. This deployment signals a significant evolution in broadcast sponsorship technology, particularly in fast-paced combat sports.
Acxiom®, the data and technology backbone for global brands, has unveiled ‘True Intelligence’, a new measurement solution designed to give marketers a clearer view of the real-world impact of digital and connected TV (CTV) campaigns. The platform combines Acxiom’s Real ID, Interpublic’s Interact operating system, and The Trade Desk’s Kokai platform to deliver precision insights while integrating privacy-conscious frameworks like Unified ID 2.0 (UID2).
As media consumption continues to splinter across platforms, NBCUniversal is doubling down on data-driven ad strategies. The media giant has expanded its partnership with advertising data specialist Guideline, tapping advanced analytics tools to sharpen insights, pricing, and inventory management.
Sientia, the UK-based platform driving payment-linked advertising, has partnered with Tillo, a global gift card platform, to embed real rewards into precision-targeted marketing campaigns. The collaboration enables advertisers to offer digital gift cards from over 3,000 brands directly within hyper-relevant, omni-channel campaigns.
Eulerity, a pioneer in AI-driven marketing for multi-location brands, has unveiled its new Listing Management feature, covering Google Business Profile, Facebook Business Pages, Apple, Bing, and other major platforms. The launch positions Eulerity as the first platform to unify utility marketing—listings, reviews, and organic content—with performance advertising in a single intelligent system.
Sabio Holdings’ Creator Television® (Creator TV) has teamed up with MADCOOL Media, a New York-based content studio, to produce culture-driving original series for streaming audiences. The partnership will spotlight diverse creators and focus on comedy, entertainment, and unscripted genres, reinforcing the networks’ shared mission to increase representation on television.
SEO.co, a leading white-label SEO and digital marketing provider, has expanded its paid media management offerings to include fully managed social media advertising campaigns. Agency partners can now deliver cross-channel ad performance across Google, Bing, Meta (Facebook/Instagram), TikTok, LinkedIn, and X—all under a single white-labeled platform.
Fast Hippo Media, a digital marketing and creative media agency, has opened its third office in Frisco, Texas, signaling a major push to meet rising demand for AI-driven marketing solutions and Answer Engine Optimization (AEO) services. The expansion complements its existing offices in Dallas and Colorado Springs, strengthening the agency’s footprint across the nation.
