June 23, 2026

AdTech Edge

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Home » Interviews » Supply Shaping Delivers Performance Lift for Advertisers » SWYM & OpenX Cut CPA 57% for Butler/Till Client

SWYM & OpenX Cut CPA 57% for Butler/Till Client

SWYM & OpenX Cut CPA 57% for Butler/Till Client

Butler/Till reduced CPA by 57% using AI supply shaping from SWYM and premium inventory from OpenX across 18 US markets.

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