Clarivoy, the Ohio‑based provider of attribution and measurement tools for the automotive sector, announced that it has created a new senior leadership position—Chief Experience Officer & Chief Marketing Officer (CXO & CMO)—and hired longtime automotive‑marketing specialist Molly Kristick to fill it. The dual role is intended to bring together the company’s brand strategy, marketing outreach, and customer‑success functions, a move the firm says reflects a growing belief that effective ad‑tech platforms must also deliver a seamless client experience.
A strategic re‑organization
The newly minted CXO & CMO will sit at the intersection of Clarivoy’s product roadmap and its dealer‑facing services. By consolidating responsibilities that were previously split among separate teams, the company hopes to align its go‑to‑market tactics with the expectations of automotive dealers who rely on precise measurement data to justify advertising spend. In a market where attribution accuracy can make or break a campaign, the decision to bind marketing leadership with client‑experience oversight suggests Clarivoy is positioning itself as both a data engine and a service‑oriented partner.
Kristick’s credentials
Kristick arrives with more than ten years of experience navigating the crossroads of automotive marketing and technology. Until recently, she served as Vice President of Marketing at TrueCar, Inc., where she directed the organization’s national marketing agenda after having built TrueCar Marketing Solutions—a dealer‑focused advertising suite—from the ground up. Prior to her tenure at TrueCar, she held roles at Empower Media, Shift Digital (the digital arm of BMW North America), and PureCars, giving her exposure to the marketing decisions of 17 different automotive brands. Her work earned her a spot on the Auto Remarketing 40 Under 40 list in 2025.
In her own words, Kristick emphasized the practical value of measurement tools:
“I’ve spent my career helping dealers prove the value of their marketing. Clarivoy’s attribution platform does that better than anything else in the market, and I’ve seen it from the other side of the table. The opportunity to bring marketing and customer experience together here, at a company that’s genuinely solving the measurement problem, is exactly why I made this move.”
She added a personal note on the rarity of her combined skill set:
“Molly knows how to build a brand that dealers trust and a client experience that keeps them. Those two things rarely live in the same person. Creating this role was about finding someone who could connect our product, our brand, and our client relationships into one cohesive experience. Molly is that person.”
Steve White, Clarivoy’s founder and chief executive, echoed the sentiment, noting that Kristick’s blend of branding acumen and client‑service insight is uncommon in a single executive.
Why the CXO & CMO matters now
Automotive advertising has become increasingly data‑driven. Dealers and OEMs invest heavily in digital channels—search and social, programmatic display—and demand granular proof that each dollar spent translates into showroom traffic or sales. Clarivoy’s core offering is an attribution platform that stitches together disparate data sources to provide a unified view of campaign performance. However, delivering raw data is only part of the equation; dealers also need guidance on interpreting the results and integrating insights into future media plans.
By placing marketing strategy and client experience under one leader, Clarivoy appears to be acknowledging that the two functions are interdependent. A cohesive brand message can attract new dealer partners, while a well‑orchestrated onboarding and support process can turn those partners into long‑term customers. The CXO & CMO’s remit, as outlined by the company, includes aligning go‑to‑market tactics, overseeing client onboarding and retention, and shaping brand positioning as Clarivoy expands its data partnerships and platform integrations.
Industry context
The move arrives at a time when the automotive ad‑tech landscape is consolidating around a few key players that promise end‑to‑end measurement. Competitors such as CarGurus, Dealer.com, and Cox Automotive have been augmenting their data capabilities through acquisitions or strategic alliances, seeking to offer a single pane of glass for dealers. Clarivoy’s decision to integrate marketing and experience functions could be read as a defensive maneuver, ensuring that its platform remains not just a technical solution but also a service that dealers find easy to adopt.
Moreover, the automotive sector is grappling with privacy regulations and the gradual phase‑out of third‑party cookies. Attribution platforms must adapt to new identifiers and consent frameworks, which adds complexity to both product development and client education. A CXO & CMO who understands the nuances of dealer marketing budgets and the technical constraints of measurement could help Clarivoy navigate this shifting terrain more effectively than a traditional CMO focused solely on brand awareness.
Potential impact on dealers
For dealers, the announcement could translate into a more streamlined interaction with Clarivoy. Historically, many measurement providers have separated their sales, product, and support teams, leading to fragmented communication. A unified leadership structure promises a single point of accountability, potentially reducing the time it takes for dealers to move from data ingestion to actionable insight.
Kristick’s background in building dealer‑facing marketing products suggests she may prioritize features that directly address dealer pain points—such as clearer ROI dashboards, automated reporting, or integrated recommendation engines. While Clarivoy has not disclosed specific product road‑map changes, the alignment of marketing and experience functions often leads to tighter feedback loops between users and developers.
Market significance
Clarivoy’s appointment of a CXO & CMO underscores a broader trend in B2B tech: the convergence of product, marketing, and customer success. Companies that once treated these as siloed departments are increasingly adopting “experience‑first” mindsets, recognizing that the value proposition extends beyond the technology itself to the outcomes it enables for customers.
In the automotive ad‑tech niche, where spend is high and measurement is a make‑or‑break factor, the ability to couple a robust attribution engine with a compelling brand narrative and responsive client support could be a differentiator. If Kristick’s tenure results in higher dealer retention rates or accelerated adoption of Clarivoy’s new integrations, the company could capture a larger share of a market that is projected to grow as dealers shift more budget toward digital channels.
Looking ahead
While the press release does not provide a timeline for specific initiatives, the creation of the CXO & CMO role itself signals that Clarivoy is preparing for a phase of expansion. The company has hinted at upcoming data partnerships and platform integrations, which will likely require coordinated programmatic display campaigns and robust onboarding processes—areas that fall squarely within Kristick’s purview.
Analysts will be watching how quickly Clarivoy can translate this organizational change into measurable outcomes. Key performance indicators may include dealer acquisition numbers, churn rates, and the adoption speed of new platform features. Success in these areas could validate the strategic bet on a combined marketing‑experience leadership model.
Final thoughts
Molly Kristick’s appointment marks a notable shift for Clarivoy, aligning its product expertise with a concentrated focus on client experience. In an industry where measurement precision is paramount, the ability to deliver that precision alongside a cohesive brand and supportive client journey could set a new benchmark for automotive ad‑tech providers.
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