Madhive, the leading unified operating system for local media, has unveiled a Fraud-Free Guarantee designed to ensure trust, transparency, and performance for local digital advertisers. This initiative underscores Madhive’s mission to level the playing field for small and mid-sized businesses (SMBs), giving them access to premium fraud protection that has traditionally been available only to large advertisers with big budgets. Through this new policy, Madhive commits to shielding local advertisers from fraud-related losses and inefficiencies.
Features of the Fraud-Free Guarantee
1. Commitment to Local Advertisers
- Tailored to support SMBs and local campaigns with average budgets under $5,000.
- Expands access to premium anti-fraud tools previously reserved for enterprise clients.
- Reinforces Madhive’s mission to democratize advanced ad tech.
2. Layered Fraud Prevention Approach
Madhive’s protection framework is built on four foundational pillars:
a. Trusted Partnerships
- Collaborates with industry leaders like HUMAN Security, an MRC-accredited firm.
- Applies partner fraud-detection tools on both pre-bid and post-bid levels.
- Unlike most platforms, every ad opportunity is analyzed for risk, not just a subset.
b. Direct Integrations
- Over 80% of ad inventory purchased through private marketplace (PMP) deals.
- Collaborates directly with premium publishers, virtual MVPDs, and streamers.
- Enhances efficiency while reducing ecosystem complexity.
c. Independent Validation
- Holds SOC I, II, and III certifications and TAG Certified Against Fraud status.
- Recognized as both a buyer and intermediary with trusted industry credentials.
- Applies to both self-service and managed-service clients.
d. Proprietary Technology
- Utilizes patented, AI-powered fraud detection systems.
- Detects nuanced signals across supply paths, forming unique publisher fingerprints.
- Adds an additional layer of security not found in off-the-shelf solutions.
3. Compensation for Suspect Traffic
- Provides credits to demand partners in cases where fraudulent traffic is detected.
- Credits apply once baseline requirements and campaign conditions are met.
- Reinforces accountability and client-first service delivery.
With the launch of the Fraud-Free Guarantee, Madhive solidifies its role as a trailblazer in digital advertising transparency and protection. By deploying a multi-layered fraud detection framework, engaging in top-tier partnerships, and offering financial accountability for suspect traffic, Madhive empowers local advertisers to achieve secure, performance-driven outcomes. This policy follows major milestones including a $300 million investment from Goldman Sachs Alternatives, the 2024 acquisition of Frequence, and executive expansions—all reinforcing Madhive’s dedication to reshaping local media.
