When TV advertising went digital, it promised the holy grail of precision. But one area stubbornly lagged behind: local. While national CTV data has steadily improved, stitching together a reliable, granular view of what audiences watch—and what ads they actually see—at the DMA level has remained fragmented, inconsistent, and largely inaccessible.
Tiger Pistol today launched its 2026 Planning Guides, a set of forward-looking resources aimed at helping marketers navigate an AI-driven era of local advertising. The guides provide actionable insights, data-driven strategies, and best practices for brands looking to scale campaigns efficiently while keeping them authentic to each community.
Tiger Pistol, a leader in automated local advertising, has signed a two-year agreement with Best Version Media (BVM), a major integrated print and digital marketing provider. The deal brings Tiger Pistol’s automation and AI capabilities to BVM’s social advertising programs, helping the company serve its 30,000 small- and medium-sized business (SMB) clients more efficiently.
Southside Market & Barbeque, the oldest BBQ joint in Texas, is proving that even legacy brands can thrive in the digital age—with the right tools. To expand its e-commerce footprint beyond the Lone Star State, Southside turned to Spectrum Reach, Charter Communications’ advertising division, and leveraged a powerful tool often out of reach for small businesses: advanced audience targeting through first-party data.
Madhive, the leading unified operating system for local media, has unveiled a Fraud-Free Guarantee designed to ensure trust, transparency, and performance for local digital advertisers. This initiative underscores Madhive’s mission to level the playing field for small and mid-sized businesses (SMBs), giving them access to premium fraud protection that has traditionally been available only to large advertisers with big budgets. Through this new policy, Madhive commits to shielding local advertisers from fraud-related losses and inefficiencies.
Results Digital, a leading Google Ads management agency based in Texas, has announced a significant expansion of its digital advertising services. This move aims to support small businesses, local service providers, and e-commerce brands in achieving scalable online growth and improved lead generation.
