Global programmatic media partner MiQ has officially appointed Jordan Bitterman as its Global Chief Marketing Officer, cementing a partnership that began in January when Bitterman joined the company in a consulting capacity. The move underscores MiQ’s accelerated transformation through AI innovation, global expansion, and a sharper market identity.
Bitterman’s appointment follows the high-profile launch of MiQ Sigma, the company’s AI-powered advertising technology that redefined MiQ’s positioning in a rapidly evolving programmatic ecosystem. Under his leadership, MiQ executed a series of standout global marketing initiatives—from a Cannes Lions showcase to a multi-country roadshow—positioning Sigma as a future-facing solution in data-driven advertising.
“Since joining MiQ, Jordan has made an immediate and lasting impact,” said Erin Madorsky, MiQ’s Co-CEO for the U.S. “His vision and leadership were instrumental in the global launch of Sigma, connecting our teams and partners around a shared purpose.”
From Agencies to AI
With over 30 years in advertising and technology, Bitterman brings a rare mix of agency intuition and AI acumen. His early career at Mindshare and Digitas shaped his deep understanding of agency operations, while his tenure at IBM—where he helped commercialize AI data products and integrate The Weather Company into IBM Watson—cemented his credentials in data-driven innovation.
At MiQ, Bitterman’s blend of strategic storytelling and technical fluency positions him to elevate the company’s marketing agenda at a time when AI is redefining programmatic advertising. Competitors such as The Trade Desk, Magnite, and Xandr are also doubling down on AI-fueled platforms, but MiQ’s Sigma launch suggests the company aims to carve a distinct niche in interpretable, agency-aligned AI tools.
“Agencies have always been the heart of my career,” Bitterman said. “Having worked at and with major holding companies and independent agencies, I know how MiQ can help them succeed. The creativity of our marketing team fuels our momentum—and that’s what inspired me to join full time.”
A Global Growth Play
MiQ’s expansion into high-growth regions like APAC and LATAM highlights its broader strategy: deepening client partnerships and leveraging AI to simplify complex data ecosystems for advertisers. Founder and Global CEO Gurman Hundal noted that Bitterman’s appointment reinforces MiQ’s commitment to scaling intelligently. “His agency background and expertise in AI-driven marketing will be invaluable as we continue to deliver more value to our partners,” Hundal said.
Bitterman also continues to host The Special Sauce Podcast, where he engages industry leaders on the intersection of advertising, media, and technology—a fitting parallel to MiQ’s own positioning at that very crossroads.
In a landscape where AI is reshaping how media buyers think, plan, and measure, Bitterman’s full-time leadership signals MiQ’s intent to not just keep up with the curve—but to define it.
