Amazon Ads has partnered with ETBrandEquity to launch FunnelEdge, an always-on thought leadership platform designed to help marketers navigate the increasingly complex customer journey.
Positioned as a hub for expert insights, data-driven research, and proven strategies, FunnelEdge aims to guide brands and agencies in mastering full-funnel advertising — from awareness to conversion.
The platform underscores Amazon Ads’ evolution into a comprehensive, full-funnel solution, enabling advertisers to engage audiences at every stage — even those outside the Amazon marketplace. By bridging content consumption and purchase intent, FunnelEdge highlights how Amazon Ads’ ecosystem delivers seamless, measurable impact.
“FunnelEdge allows us to bring forward meaningful stories and thought leadership across the marketing industry,” said Priyanka Khaneja Gandhi, Head of Marketing and Creative Solutions at Amazon Ads India. “It’s a space to inspire, inform, and spark ideas that drive impactful campaigns.”
Amit Gupta, Business Head at ETBrandEquity.com, added that full-funnel strategy has evolved from a competitive edge to a business necessity. “Through FunnelEdge, we’re creating a continuous learning ecosystem to help marketers build integrated, measurable commerce strategies,” he said.
FunnelEdge will serve as a continuous source of:
- Expert Insights: Thought leadership from industry innovators
- Proven Strategies: Case studies on effective full-funnel campaigns
- Continuous Learning: Ongoing content tailored for marketers’ evolving needs
- Actionable Intelligence: Data-backed insights that enhance campaign performance
With Amazon Ads’ data capabilities and ETBrandEquity’s editorial reach, FunnelEdge is poised to become the go-to resource for modern marketers pursuing end-to-end customer engagement strategies.
