Pickcel has teamed up with Amazon Signage to make large-scale digital signage easier to deploy and manage. The integration enables businesses to pair the Pickcel cloud content-management system with the Amazon Signage Stick, a compact but powerful digital media player designed specifically for professional-grade signage.
The Amazon Signage Stick plugs directly into a display and launches Pickcel’s CMS in kiosk mode, allowing screens to run unattended with higher uptime and minimal user intervention. For businesses operating multiple screens across multiple locations, the setup process is designed to be nearly instantaneous—often just a few minutes per device.
The device offers quad-core processing, 4K playback, and Wi-Fi 6E for fast, reliable content delivery. It also includes secure boot, data encryption, and regular updates, features aimed at keeping enterprise signage networks protected as they scale.
Setup can be further streamlined with the Amazon Signage Mobile app, which allows teams to configure multiple sticks quickly and monitor all connected devices from a centralized dashboard. With its plug-and-play approach, teams can expand deployments by simply adding one Signage Stick per screen and connecting it to Pickcel’s CMS.
Rajesh Bhattacharjee, CEO of Pickcel, said the collaboration is designed to remove long-standing technical hurdles. “By combining Amazon Signage Stick with Pickcel’s cloud CMS, our customers can deploy and manage dynamic content faster than ever,” he said.
For small and midsize businesses, enterprise retailers, and multi-location brands, the integration offers a cost-effective path to professional-grade signage—available directly through Amazon and Amazon Business.
