Samba TV Strengthens European Leadership with Frank Süeltmann Hire
Samba TV, a global leader in AI-driven media intelligence, has tapped Frank Süeltmann to head its go-to-market strategy in the DACH region (Germany, Austria, Switzerland) and the Nordics. The move comes amid the company’s accelerated growth in Europe and a focus on privacy-forward, cross-platform measurement solutions.
Based in Hamburg, Süeltmann will oversee commercial strategy, client partnerships, and market expansion. He brings over 25 years of adtech experience, holding senior roles across GumGum, OMD, dentsu, Livewire, Yieldlab, and WPP Media.
Samba TV’s platform combines first-party viewership data with billions of digital signals, offering advertisers and agencies a holistic understanding of audience behavior across devices. This enables more precise media planning, measurement, and actionable insights in a privacy-first landscape.
“Europe is a critical growth market for Samba TV, and Frank’s leadership will accelerate our footprint across the region,” said Aden Zaman, Samba TV Chief Commercial Officer. “His expertise, paired with our AI-powered platform and first-party data, positions us to deliver measurable results for advertisers and agencies navigating cross-platform media challenges.”
Süeltmann emphasized the company’s unique position in Europe: “With unmatched first-party data and billions of web signals, Samba TV can help brands and agencies navigate a privacy-first world while achieving meaningful business outcomes.”
The appointment coincides with Samba TV’s expansion of its Acxiom partnership into 40 new markets, underscoring its mission to provide independent, privacy-forward measurement on a global scale. Together, these moves reinforce Samba TV’s momentum and leadership in unifying the consumer journey across every screen.
