The CTV creative bottleneck just met its match.
streamr.ai, a GenAI platform built to democratize streaming TV advertising, has become one of the first to integrate Google’s Veo 3, the latest generative video model capable of producing cinematic-grade content. The result: brands and nonprofits can now create high-quality 1080p and 4K CTV ads in minutes—without dropping five figures on traditional production.
Unveiled at Cannes Lions, the integration opens up a powerful new chapter for small and midsize businesses (SMBs), ad platforms, broadcasters, and agencies looking to offer clients studio-grade creative without the overhead.
“CTV advertising is growing faster than any other channel, but the creative barrier is real,” said Jonathan Moffie, CEO and Co-Founder of streamr.ai. “Veo 3 allows us to hand SMBs the keys to cinematic storytelling—at scale and on budget.”
Why It Matters: Smashing the $50K Barrier to Entry
Traditionally, CTV ad production has been expensive and time-consuming, with many small brands priced out entirely. By integrating Veo 3 into its self-serve GenAI platform, streamr.ai enables advertisers to generate entire campaigns—scripts, visuals, voiceovers, and brand assets—with a few clicks.
This is more than creative automation; it’s a new infrastructure for ad accessibility. For the first time, SMBs can build streaming campaigns that match the visual sophistication of national brands—without the media budget to match.
Plug-and-Play for Ad Platforms and Broadcasters
The move also supercharges streamr.ai’s white-label offering, giving media companies and ad tech platforms a plug-and-play solution to unlock creative for their advertisers. With this tool, partners can:
- Slash production timelines from weeks to minutes
- Expand CTV adoption by removing creative friction
- Create new revenue channels through agentic, self-serve campaign deployment
In short, streamr.ai is building a Shopify for streaming TV—and Veo 3 is the creative engine under the hood.
Case in Point: AdGood’s Mission-Driven Impact
Among the first to launch with the new Veo 3 integration is AdGood, a nonprofit CTV ad manager that helps other nonprofits launch affordable campaigns.
“For many of the organizations we work with, producing a video ad was simply impossible,” said Kris Johns, CEO of AdGood. “With Veo 3 and streamr.ai, we’re finally giving nonprofits the tools to tell their stories with premium creative—quickly, effectively, and at no cost to mission.”
AdGood, which redistributes unused CTV inventory from publishers to nonprofits, uses streamr.ai’s platform to generate, launch, and optimize ads—helping social impact groups reach audiences on the largest screen in the home.
The Bigger Trend: AI Is Powering the CTV Revolution
streamr.ai’s move aligns with a broader trend in adtech: the convergence of AI-generated creative with performance media. As marketers look to scale personalized, video-rich campaigns, platforms that combine automation, affordability, and quality will win the next wave of CTV growth.
With streamr.ai’s Veo 3 integration, the message is clear: streaming TV advertising is no longer just for Fortune 500 budgets. From local florists to global nonprofits, anyone can now show up in living rooms with cinematic polish and measurable ROI.
