Vantage Markets is trading in subtlety for horsepower. The trading platform has rolled out a global brand campaign built around its partnership with Scuderia Ferrari HP, tapping into themes of speed, precision, and ambition to signal its evolution into a premium global brand.
In a market drowning in cookie-cutter creatives and rising customer acquisition costs, Porter Media is making a bold bet: it can beat your best-performing ad in 90 days, or you get your money back.
If you’re planning to ramp up Facebook and Instagram ad spend for the holiday rush, Meta has one word for you: automation—or more specifically, AI.
Elon Musk is making a hard sell to advertisers: let Grok, X’s AI assistant, run your campaigns end-to-end. The promise? Automation that levels the playing field for small and midsize businesses. The reality? Marketers aren’t biting—at least, not yet.
The streaming revolution has already rewritten the rules of TV advertising, but the next seismic shift is just beginning. With connected TV (CTV) and over-the-top (OTT) platforms becoming the go-to destinations for advertisers chasing valuable and highly engaged audiences, the question is no longer if they can attract them but how to increase the value…
In a media landscape dominated by digital metrics and ROI dashboards, local advertisers still have a soft spot for traditional channels—especially radio. That’s the takeaway from Borrell Associates’ latest SMB survey, which finds one-third of local advertisers rate AM/FM radio as “very” or “extremely” effective.
What was once dismissed as a buzzword is now a defining force in digital advertising. Curation—the packaging of audience data and supply chain intelligence into high-value private marketplaces (PMPs)—has become a cornerstone of programmatic strategy.
Southern Cross Austereo (SCA) is making a bold play for audio advertising supremacy with the unveiling of LiSTNR Precision+, its most advanced AdTech product yet. Slated for launch in October, the new platform is being hailed as a “world-first” innovation in the digital audio space—and it’s aiming to put SCA’s LiSTNR platform at the center of the global conversation.
In a bold move to reinvent digital advertising from the ground up, decentralized ad platform Alkimi has joined forces with Sui, a blockchain built for scalability and mass adoption. The mission? Drag one of the internet’s most opaque and intermediated industries into the light—by bringing ad transactions on-chain.
In a sharp break from its usual high-flying performance, The Trade Desk reported a notable deceleration in Q2 revenue growth, triggering a brutal 26% drop in its stock price during after-hours trading Thursday. The culprit? Weaker-than-expected demand for digital advertising in connected TV (CTV)—one of the company’s most promising verticals.
