AdTechEdge

Odeeo and Claritas Join Forces to Bring Full-Funnel Measurement to In-Game Audio Ads

AdTech Edge2 months ago2 months ago05 mins

As advertisers search for new ways to connect with hard-to-reach audiences, Odeeo and Claritas are stepping up with a powerful solution: full-funnel measurement for in-game audio advertising. In a move that marks a first for the adtech industry, the two companies have announced a strategic partnership that aims to bring end-to-end campaign attribution to a growing yet often under-measured channel—audio ads in mobile games.

REMAX Launches First Real Estate Commerce Media Network with Magnite

GlobeNews Wire2 months ago2 months ago04 mins

In a first for the real estate sector, REMAX, LLC has teamed up with Magnite—the world’s largest independent sell-side ad platform—to launch a commerce media network tailored for high-intent homebuyers. This move positions REMAX as the first major real estate franchisor to enter the retail media arena, signaling a strategic shift toward data-powered, supply-side advertising.

AI Hype Meets Reality: Regulators Push Tech Giants to Clarify Marketing Claims

AdTech Edge2 months ago2 months ago06 mins

As AI becomes the cornerstone of modern consumer technology, Big Tech is being forced to walk a finer line between innovation and exaggeration. Apple, Google, Microsoft, and Samsung are among the companies that have recently dialed back bold claims about their AI features after increasing scrutiny from industry watchdogs and federal regulators.

Adtelligent Launches Retail Media Platform to Power Omnichannel Monetization

GlobeNews Wire2 months ago2 months ago05 mins

Adtelligent®, the global advertising technology firm known for its programmatic and monetization expertise, has officially launched its Retail Media Platform—a robust, all-in-one solution designed to help retailers transform their digital properties into full-fledged media channels.

Overdrive Launches Lead-Generating Website Plan for Small Businesses—No Upfront Fees

EIN Presswire2 months ago2 months ago05 mins

Small businesses tired of spending thousands on websites that don’t deliver leads finally have a new option. Overdrive Digital Marketing has rolled out the Overdrive Plan, a no-contract, month-to-month service combining a free rental website, SEO, and Google Ads—all designed to drive steady inquiries without upfront costs.

Ads Interactive Unlocks German Premium Inventory for Hungarian Advertisers

EIN Presswire2 months ago2 months ago04 mins

Budapest-based adtech firm Ads Interactive is making a bold move in Europe’s programmatic landscape. The company has become the first in Hungary to offer domestic advertisers direct access to premium German header bidding inventory, thanks to new partnerships with two major players in the DACH region: Ströer and Gravite.

Microsoft Advertising Overhauls Exclusion Controls for Greater Campaign Precision

AdTech Edge2 months ago2 months ago04 mins

Microsoft is doubling down on advertiser control with a major update to its exclusion tools for both Audience Ads and Search Ads. The new features—rolled out quietly but packed with utility—aim to simplify how advertisers manage website exclusions at scale.

Why Product-Led Engineering Matters in AdTech

Paramita Patra2 months ago2 months ago011 mins

Your engineering team ships a new feature that improves data targeting efficiency, but adoption lags. Why? The feature was not only not intuitive but also failed to align with user pain points and lacked feedback loops from customers. In AdTech, this disconnect is a missed opportunity. Product-Led Engineering flips the traditional build-first-validate-later approach. In a…

Perion Plugs into South Korea’s DOOH Boom with KT and NHN AD

BusinessWire2 months ago2 months ago04 mins

Perion Network is staking its claim in South Korea’s booming digital out-of-home (DOOH) market through new partnerships with telecom giant KT Corporation and media firm NHN AD. The announcement marks Perion’s first direct programmatic supply integrations in Korea—and a significant move to deepen its advertising footprint in the Asia-Pacific region.

Google Faces Expanded Antitrust Probe in India Over AdTech Dominance

AdTech Edge2 months ago2 months ago08 mins

India’s antitrust watchdog is turning up the heat on Google, as the Competition Commission of India (CCI) broadens its investigation into the tech giant’s advertising empire. At the center of this new chapter: the alleged abuse of dominance in the online display advertising market, with fresh allegations now formally clubbed into a multi-case probe involving several complainants.