In a landmark move to modernize its media governance, the UAE Media Council has launched the Mu’lin permit, a mandatory authorization for individuals conducting advertising on social media—regardless of whether they receive monetary compensation.
The UEFA Women’s EURO 2025 didn’t just deliver thrilling football—it broke advertising records too. Yospace, a pioneer in Dynamic Ad Insertion (DAI), revealed it stitched over 6 billion one-to-one addressable ads during the tournament, outpacing all previous men’s or women’s football competitions.
You can launch the most innovative DApp, mint the slickest ads token, or drop an NFT campaign with more sparkle than a Solana bull run but if no one sees it? You’re not marketing. You’re echoing into the void.
The omnichannel supply-side platform has promoted two of its top performers—Stacy Bohrer to SVP of Buyer Development and Amanda Forrester to SVP of Marketing and Communications as it doubles down on commercial momentum and partner-first innovation following a standout 2024.
Cannes Lions 2025 wasn’t just a celebration of storytelling—it was a call to make those stories count. That’s exactly what happened at a roundtable hosted by UK Advertising and the Athar Festival, where leaders from the UK and Saudi Arabia came together to move beyond the buzzwords and into real strategy. The takeaway? Creativity is a growth engine—but only if it’s tethered to impact.
CIVIC is on a winning streak. For the second consecutive year, Ad Age has crowned the agency “Experiential Agency of the Year” in its Small Agency Awards—no small feat in a space crowded with creative contenders. While trophies are nice, it’s the reason behind the recognition that’s worth paying attention to: CIVIC is redefining what it means to build brand loyalty through live, immersive, and often culture-shifting experiences.
You’re scrolling through your social media feed during a rainy Tuesday afternoon, and an ad pops up showing a steaming hot cup of coffee with the caption, “Perfect weather for coffee.” Moments later, someone in another city, enjoying the sunshine, sees the same brand’s ad, but theirs features an iced coffee with the line, “Stay…
In a media landscape dominated by for-profit campaigns, nonprofit organizations have long been priced out of the most impactful screen in the home: Connected TV (CTV). At AdGood, we’re changing that. Our mission is simple but ambitious: to make premium CTV advertising accessible, affordable, and effective for every nonprofit, no matter their size or budget….
In the ever-evolving digital economy, internet advertising is no longer a channel—it’s the channel. And it’s not slowing down any time soon.
According to the latest Internet Advertising Global Market Report 2025, the market is expected to grow from $616.27 billion in 2024 to $729.41 billion in 2025, marking a staggering 18.4% CAGR. Even more impressively, it’s projected to reach $1.38 trillion by 2029, sustaining a strong 17.4% CAGR.
In an age of instant gratification, slow-burn marketing just doesn’t cut it. That’s why Google Ads continues to be a cornerstone of performance-driven strategies in 2025. At ONMA scout, we see it as the engine of modern marketing—delivering real-time visibility and measurable results faster than any other channel.
