October 15, 2025

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Doe-Anderson Wins Ad Age Silver for Best Agency Culture

Employee-owned indie agency scores big on retention, DEI, and community impact in 2025 Ad Age Small Agency Awards.

BusinessWire06 mins

In an industry constantly grappling with burnout, turnover, and the chase for creative talent, Doe-Anderson is quietly rewriting the rules. The Louisville-based independent agency has just been named “Best Agency Culture Silver” at the 2025 Ad Age Small Agency Awards—an honor that not only cements its status as a cultural benchmark but also reflects how bold, people-first policies can drive both retention and results.

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LoopMe & Microsoft Boost Real-Time Brand Optimization With AI

LoopMe & Microsoft Boost Real-Time Brand Optimization With AI

AdTech Edge012 mins

1. How does this partnership expand your vision for real-time brand optimization and AI-powered media buying?   First, it’s a huge endorsement and recognition of the critical role branding plays in a business’s success and how we support making this happen. Initially, linking with Microsoft Curate enabled us to enhance the addressability and, consequently, the value…

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Podcast Ads Gain Ground as Marketers Report Outperformance in New DV Survey

Podcast Ads Gain Ground as Marketers Report Outperformance in New DV Survey

Vinay Phadnis07 mins

Podcast advertising may still trail flashier formats like social media and connected TV (CTV), but new data suggests it’s quietly becoming a high-performing staple for North American marketers. According to a fresh report by DoubleVerify (DV), 58% of advertisers say podcast ads outperform their campaign baselines—a strong signal that audio is becoming a serious contender in the performance-driven ad economy

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Ad Spend Set to Triple E&M Consumer Growth as AI Redefines Media

Ad Spend Set to Triple E&M Consumer Growth as AI Redefines Media

PR Newswire07 mins

The global entertainment and media (E&M) industry is on a $3.5 trillion trajectory by 2029—but advertising, not subscriptions or ticket sales, is steering the ship. According to PwC’s Global Entertainment & Media Outlook 2025–2029, released today, ad spend will grow at a 6.1% compound annual growth rate (CAGR) over the next five years—three times faster than E&M consumer spending, which is forecast at a tepid 2%.

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Weibo to Announce Q2 2025 Earnings on August 14

Weibo to Announce Q2 2025 Earnings on August 14

PR Newswire04 mins

Weibo Corporation, the social media powerhouse behind China’s Twitter-like platform, will release its unaudited financial results for Q2 2025 before U.S. markets open on Thursday, August 14, 2025. The company will also host a conference call that same day from 7 AM to 8 AM ET (7 PM to 8 PM Beijing Time), offering investors a deeper look into the quarter’s performance and business developments.

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AI Makes Work Easier—But Lonelier, Says MOO Workplace Report

AI Makes Work Easier—But Lonelier, Says MOO Workplace Report

BusinessWire06 mins

As AI tools become a staple in the modern workplace, a new report from design and print company MOO finds that while automation may improve productivity, it’s also taking a toll on workplace connection, creativity, and culture. In its survey of 1,000 U.S. knowledge workers, MOO identifies a growing trend of “cognitive outsourcing” where employees—especially younger generations—turn to AI before coworkers, contributing to rising feelings of isolation and disconnection.

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