AdTechEdge

Hong Kong Ad Start-ups Drive 13M Views in Publishing Push

Hong Kong’s Digital Ad Start-Ups Shine in Cross-Sector Publishing Collaboration

PR Newswire3 months ago3 months ago06 mins

Hong Kong’s digital advertising and publishing industries just wrapped another successful year of creative collaboration, with 12 emerging ad start-ups joining forces with local authors to deliver powerful promotional campaigns. Now in its seventh edition, the Hong Kong Digital Advertising Start-ups X Publishing (Writers) Promotion Support Scheme has once again proven how tech-savvy storytelling and emerging talent can move the needle—both for brands and books.

Engage Media Cuts 11% Fraud with Anura in 30 Days

Engage Media TV Slashes 11% of Invalid Traffic in 30 Days with Anura’s Real-Time Fraud Detection

PR Newswire3 months ago3 months ago05 mins

In the high-stakes world of CTV and OTT advertising, trust is currency—and nothing erodes that faster than invalid traffic (IVT). Engage Media TV, a rising player in the programmatic ad space, just took a bold step toward restoring that trust by eliminating 11% of hidden IVT in less than 30 days. Their not-so-secret weapon? Anura, a real-time ad fraud detection platform built for transparency and speed.

GALERIA.ag Adopts Adobe GenStudio to Power AI-Driven Creativity

GALERIA.ag Becomes First in Brazil to Deploy Adobe GenStudio for AI-Powered Creative Workflow

AdTech Edge3 months ago3 months ago06 mins

In a landmark move for Latin America’s advertising industry, GALERIA.ag—Brazil’s largest independent ad agency—is now the first in the country to implement Adobe’s GenStudio platform, bringing cutting-edge artificial intelligence and creative automation directly into the heart of its content production pipeline. The R$10 million investment signals more than just a tech upgrade—it’s a bet on the future of agency operations.

How Qujam Is Simplifying Hyper-Targeted Geofence Advertising

AdTech Edge3 months ago3 months ago010 mins

1. How do you define the shift toward hyper-targeted advertising and why is it becoming important in today’s AdTech landscape? It’s estimated that Americans are exposed to around 5,000 branded messages everyday according to studies from University of Southern California. This is up from 500 in the 1970’s. With so much noise, how is a…

Inside the Black Box: Why Advertisers Demand Transparent AI in AdTech

Paramita Patra3 months ago3 months ago012 mins

You’re a CMO at a Tech company. You launch a million-dollar digital campaign across programmatic platforms, using AI to drive performance. A month later, results pour in, CTR is up, impressions look great, but conversions? Disappointing. When you ask your media buying team why, no one can give a clear answer. The AI made decisions…

Immersive Ad Tech Market to Hit $218B by 2032

Immersive Ad Tech Set to Explode: Market to Hit $218B by 2032

EIN Presswire3 months ago3 months ago06 mins

The immersive technology in advertising market, which hit $32.43 billion in 2024, is on track to reach a staggering $218.09 billion by 2032, according to DataM Intelligence. That’s a CAGR of 26.9%, and it reflects a rapidly evolving industry that’s rewriting the playbook for brand engagement

Innovid Integrates LinkedIn CTV Ads for Unified Campaigns

Innovid Brings LinkedIn CTV Ads to Social Ads Manager for Unified B2B Campaigns

BusinessWire3 months ago3 months ago05 mins

Innovid, the independent ad tech player known for streamlining creative delivery and performance tracking, is turning up the volume on connected TV (CTV). The platform now officially supports LinkedIn’s Connected TV Ads, giving advertisers a new way to activate LinkedIn CTV campaigns directly through Innovid’s Social Ads Manager.

Escalated.io Joins TAG DCIP List to Combat Ad Fraud

Escalated.io Joins TAG’s Data Center IP Program to Combat Ad Fraud

PR Newswire3 months ago3 months ago05 mins

In the ongoing war against digital ad fraud, Escalated.io has joined the ranks of elite watchdogs. The ad fraud detection company has been named a Qualified Data Contributor (QDC) to the Trustworthy Accountability Group’s (TAG) Data Center IP (DCIP) list—a critical tool in the ad tech industry’s battle against invalid traffic (IVT).

Vistar Media Launches Programmatic Guaranteed for OOH Advertising

GlobeNews Wire3 months ago3 months ago06 mins

In a significant move for out-of-home (OOH) advertising, Vistar Media—now part of T-Mobile Advertising Solutions—has launched a Programmatic Guaranteed (PG) solution designed to bring direct-deal certainty to the fast-evolving world of programmatic media buying.