In a Distracted World, News Is Where Trust—and Smart Brand Strategy—Lives In the fast-moving world of digital advertising, where audience attention is fragmented and skepticism is rampant, a curious paradox has emerged. Marketers overwhelmingly trust the value of news—but fewer are investing in it. According to CNN’s Brand Power study, nearly 90% of senior marketing…
Despite a rocky first half of 2025, the commerce advertising industry isn’t just surviving—it’s recharging. In its biannual industry report, mrge, a global platform for commerce advertising, reveals that over 80% of industry players remain upbeat about the second half of the year, driven by AI tools, high-stakes shopping events, and a reinvigorated focus on trust and authentic partnerships.
Innovid Rolls Out Retail Media Upgrades Aimed at Smarter, Shoppable Campaigns Retail media is no longer just the hot topic—it’s the ad industry’s power play. And Innovid wants to be at the center of it. In its latest “Feature Beat” product update, the ad tech company unveiled a suite of new tools designed to give…
Seedtag, the neuro-contextual advertising company making waves with its AI-powered targeting technology, just made a significant move in its growth playbook. The company announced that Brian Gleason—an ad tech heavyweight with a history of scaling global platforms—will take the helm as Chief Executive Officer effective August 1.
HAMBURG, Germany–(BUSINESS WIRE)–mrge, the intelligent platform for commerce advertising, has released its biannual 2025 commerce advertising report, revealing that despite a turbulent first half of 2025 marked by declining consumer confidence, economic uncertainty, and the impact of Google updates, the commerce advertising industry continues to remain optimistic for the second half of the year. According…
Adform, the media-buying tech firm known for fusing safety with serious scale, has dropped a major upgrade for omnichannel advertisers: a new Digital-Out-of-Home (DOOH) planner, now available in its Adform FLOW platform. The tool rolls out across 15 markets and introduces a game-changing feature to the DSP world—the industry’s first map-based DOOH inventory discovery tool.
Thumzup Media Corporation, the ad tech startup turning everyday social media users into paid brand ambassadors, just locked in $6.04 million in fresh capital—and it’s not just for building out its ad platform. The company also has its eye on crypto.
Prime Video Goes Live in Germany—with a Little Help from Wurl Amazon’s Prime Video is diving deeper into live streaming—and it’s chosen Wurl as its partner in Germany to make it happen. Announced today, Wurl is powering a new Live TV channel for Prime Video, simply named Prime, dedicated to delivering premium entertainment content to…
In a mobile advertising world where attention is currency, Liftoff’s 2025 Mobile Ad Creative Index makes one thing clear: the brands winning the battle are those rewriting the rules. The seventh edition of the report dissects what’s working across 4.7 trillion impressions, 263 billion clicks, and 1.1 billion installs. Spoiler alert—static banners are officially on life support.
The lines between pop culture, competitive gaming, and reality TV just got a whole lot blurrier—by design.Good Game Group Inc. has officially launched Good Game, the world’s first live gaming reality competition, aiming to crown the planet’s first true Gaming Celebrity Superstar. This isn’t another livestream tournament. It’s a global, entertainment-first talent search designed to…
