1. How have rising privacy regulations and platform restrictions created urgency for financial brands to rethink their ad strategies? Financial institutions are increasingly focused on building a holistic, 360-degree relationship with their clients. But they’re also facing pressure from data privacy rules and platform restrictions that make traditional marketing strategies riskier to execute. One of…
1. Political advertising has changed in the past few election cycles. From Fyllo’s perspective, how has digital media shifted the way campaigns allocate budgets and prioritize voter outreach? Campaigns are shifting significant budget away from linear TV, especially at the local level where targeting has become more limited. Connected TV (CTV) has become a preferred…
The National Advertising Division (NAD) has weighed in on AT&T’s highly promoted “AT&T Guarantee”, and the verdict is a mixed bag: some claims hold up, but others will need to be scaled back or dropped. The review came after a challenge from rival Charter Communications, and it highlights just how closely competitive claims in telecom advertising are scrutinized.
Video is the crown jewel of digital advertising—but it’s also one of the hardest formats to scale. Omneky, Inc., a generative AI company specializing in advertising, thinks it has cracked that problem with a new interactive video generation suite designed to collapse the time, cost, and complexity of ad production.
For years, advertisers have treated hard news like kryptonite—avoiding it for fear of brand-safety blowback. But a new study from Stagwell (NASDAQ: STGW), in partnership with The Globe and Mail, suggests that in Canada, that approach may be leaving serious money on the table.
Franchising just got a digital facelift. Reshift Media, often billed as the world’s top digital marketing firm for franchises, has redesigned and relaunched the official website of the World Franchise Council (WFC)—a move that cements its standing in the global franchising ecosystem.
As cookies crumble, some ad tech players are quietly proving they don’t need them. Case in point: Intent IQ and EXTE. The two companies announced that their partnership has led to a 73% jump in revenue from cookieless inventory—a result that challenges the industry’s skepticism about post-cookie monetization.
MarketCast, a longtime leader in marketing research, has rolled out Brand Effect Pro, a new advertising intelligence solution designed to help marketers optimize cross-channel ad performance in real time.
The children’s reading market just got a digital upgrade. iHuman Inc. (NYSE: IH), a leading Chinese edtech company, and Cricket Media, the U.S. publisher behind beloved children’s magazines like Ladybug and Cricket, have teamed up to launch Reading Stars—a global app that turns traditional reading into an interactive, gamified adventure.
The digital ad industry has a trust problem. For years, marketers have poured billions into campaigns on major social networks, only to watch budgets vanish into a swamp of bots, trolls, and click fraud. Now, Media.com—a fully verified social network—wants to flip the script with the launch of Media Ads, its new digital advertising service, debuting across the United States, United Kingdom, and Australia.
