AdTech Edge

Edge226 Swallows AnyClip to Fuse Video AI with Cross‑Channel Performance Marketing

PR NewswireJuly 3, 2026July 3, 202605 mins

Edge226, the Tel Aviv‑headquartered performance‑marketing platform that serves mobile app and game advertisers, disclosed on July 2, 2026 that it has completed the acquisition of AnyClip Ltd., a specialist in AI‑powered video analysis for publishers. While the financial terms remain private, the deal signals a strategic push to blend video‑content understanding with real‑time, outcome‑based buying across connected TV,…

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Prime Day 2026 drives record ad spend growth

Prime Day 2026 Fuels 45% YoY Ad‑Spend Surge, Brands Lean Heavily on Private Deals, TripleLift Data Shows

PR NewswireJuly 3, 2026July 3, 202606 mins

New proprietary data from TripleLift reveals that advertisers began budgeting for Amazon’s flagship sales event two weeks early, shifted most of their spend to curated inventory, and saw video outperform display in deal intensity. Amazon’s annual Prime Day has long been a barometer for retail‑centric advertising, but the latest numbers released by programmatic supply‑side platform TripleLift…

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Synamedia appoints Dr Tzvi Gerstl as CEO

Synamedia Names Dr. Tzvi Gerstl CEO as It Refines Post‑Divestiture Strategy

PR NewswireJuly 3, 2026July 3, 202607 mins

London‑based video‑technology firm taps its own chief strategy officer to lead the next phase of growth, while founder Paul Segre shifts to executive chairman. Synamedia, the global provider of video infrastructure and advertising solutions, announced a leadership reshuffle that could reshape its trajectory in the fast‑evolving ad‑tech landscape. Effective immediately, Dr Tzvi Gerstl will assume the chief executive…

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Jamloop launches hybrid Co‑Managed CTV platform

Jamloop Introduces “Co‑Managed CTV,” a Hybrid Model That Merges Self‑Serve Flexibility With Agency‑Level Expertise

BusinessWireJuly 2, 2026July 2, 202607 mins

Jamloop, a platform that connects over‑the‑top (OTT) television advertising to measurable business outcomes, announced a new service model called Co‑Managed CTV. The offering combines the company’s existing self‑serve, CTV‑first interface with the strategic guidance traditionally provided through its managed‑service team. In practice, advertisers can run campaigns themselves while tapping into Jamloop’s expertise for planning, optimization,…

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Taboola’s DeeperDive AI Boosts Wikitree Engagement

Taboola’s DeeperDive AI Engine Powers Wikitree’s Content Discovery, Opening New Engagement and Revenue Paths

GlobeNews WireJuly 2, 2026July 2, 202607 mins

When Taboola (NASDAQ: TBLA) announced on July 1, 2026 that its DeeperDive generative AI answer engine would be integrated into Wikitree’s platform, the move signaled a concrete step toward embedding AI‑driven search directly on publisher sites. The partnership promises to reshape how readers interact with news content, while offering publishers a fresh avenue for monetisation. From Press Release…

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Lumine Group buys Imagine Communications – ad tech boost

GlobeNews WireJuly 2, 2026July 2, 202606 mins

Lumine Group Inc., the Toronto‑based buy‑and‑hold‑forever investor in communications and media software, announced on July 1, 2026 that it has completed the acquisition of Imagine Communications Holdings Inc. The deal, executed through a Lumine subsidiary, expands the firm’s footprint across the media supply‑chain ecosystem. Imagine Communications, headquartered in the United States, supplies a suite of video‑connectivity tools,…

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Seamless integrates AI contact sourcing into HubSpot.

Seamless Integrates AI‑Driven Contact Sourcing Directly into HubSpot’s Prospecting Agent

GlobeNews WireJuly 2, 2026July 2, 202607 mins

Seamless, the AI‑powered sales intelligence platform, announced on July 1, 2026 that it is now available inside HubSpot’s Prospecting Agent. The new integration lets users pull fresh, net‑new contacts straight from Seamless while they work in HubSpot, eliminating the need to switch between tools or manually import lists. The feature rolls out as part of HubSpot’s beta…

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Parker Remick adds Jena Gibson to boost operations

Parker Remick Elevates Operations with New Partner Jena Gibson Amid Growing AI‑Driven Executive Search Demand

PR NewswireJuly 2, 2026July 2, 202606 mins

Parker Remick, the boutique firm that specializes in placing senior technology, product and design leaders, announced on July 1, 2026 that it has brought Jena Gibson on board as Partner of Firm Operations. The move is part of a broader effort to tighten the company’s internal processes and to embed artificial intelligence tools into its search methodology, a response…

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Omnicom Launches Connected Content Framework for Brands

Omnicom Unveils Connected Content Framework for Brands

PR NewswireJuly 2, 2026July 2, 202607 mins

A fresh research model for a fragmented media world On July 1, 2026, Omnicom Media Intelligence released a market‑intelligence report titled “Connected Content: The Force Multiplier for Maximizing Brand Influence.” The study arrives at a moment when advertisers are grappling with audiences that split their time across streaming services, social platforms, AI‑driven recommendation engines, and e‑commerce sites….

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Kirk McDonald named Ad Council board chair

Sundial Media CEO Kirk McDonald Appointed Chair of the Ad Council Board, Positioning the Non‑Profit for a New Era of Social‑Impact Advertising

PR NewswireJuly 2, 2026July 2, 202606 mins

The Ad Council announced Wednesday that Kirk McDonald, the chief executive of Sundial Media & Technology Group, will assume the role of board chair, succeeding longtime board member Rita Ferro of Disney. The transition, effective immediately, places McDonald at the forefront of the organization’s strategic direction as it continues to tackle a roster of societal challenges ranging from mental‑health…

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