DAZN is expanding deeper into the U.S. sports advertising market with an agreement to acquire EverPass Media, bringing a specialized commercial sports distribution platform into its global streaming business. The deal will give DAZN technology, rights and venue relationships spanning bars, restaurants, hotels and other commercial locations, while turning EverPass into the foundation of the…
Allen Media Group’s HBCU GO is entering its fifth football season with a broader mix of live sports, original programming, podcasts and cultural storytelling. The free-streaming platform is expanding its 2026 schedule to 13 weeks of HBCU football while adding a new sports podcast, a P&G-backed docuseries and programming honoring longtime HBCU broadcaster Charlie Neal….
KNOREX, an AI-driven cross-channel advertising technology company, has been notified by the NYSE American that it does not currently meet certain continued listing standards tied to stockholders’ equity and recent net losses. The notice does not immediately remove KNOREX from the exchange, but the company now has to present a remediation plan and work toward…
The traditional radio station is increasingly becoming something larger than a frequency on the dial. Reyna, a new creator-led multimedia platform built around Latina audiences, is launching with a mobile app, streaming presence and an FM radio station in Los Angeles, creating a single media ecosystem that connects audio, video, podcasts, social content and creator…
Retail media has become one of the most important growth areas in digital advertising, but its rapid expansion has created another problem: fragmentation. Hundreds of retail, commerce, financial and delivery platforms now offer advertisers proprietary audiences, data signals and measurement products, making annual media planning increasingly complex. Ascendant Network is attempting to address that problem…
Inuvo is adding independent traffic-quality measurement from FouAnalytics to its IntentKey audience modeling technology, giving advertisers another signal for evaluating the quality of programmatic inventory after an ad has been purchased. The integration brings post-bid verification from FouAnalytics, founded by ad-fraud researcher Dr. Augustine Fou, into IntentKey’s media decisioning environment. The move addresses a persistent…
Creator advertising is moving closer to the operating model of other paid media channels, with brands increasingly looking for scalable buying, measurement and optimization rather than one-off influencer partnerships. Agentio, a creator-media buying platform, says olive oil brand Graza used its platform to expand creator advertising across YouTube and Meta without hiring a dedicated influencer…
al intelligence across its advertising stack, including its App Science household graph and natural language processing capabilities. The Gentoro collaboration extends that approach from analyzing data to taking actions within operational workflows. The first implementation uses Gentoro’s Campaign Management Agent to handle complex, cross-system processes. Rather than requiring operators to move manually between different advertising…
Comcast’s Universal Ads is partnering with Tracer to strengthen the data infrastructure behind its effort to make television advertising easier to buy, measure and operate at scale. The partnership centers on creating a centralized operational layer across Universal Ads’ technology environment, bringing together operational and revenue data that previously sat across different systems. The goal…
Home service companies that connect advertising data to completed jobs are seeing materially different economics from those that optimize around leads and calls alone. An analysis from Lachi Media of $84.1 million in advertising spend across 126 U.S. home service businesses found that companies tying advertising to completed jobs generated 38% higher median gross-profit returns…
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