SafeGuard Privacy has received the 2026 AdExchanger Award for Best Privacy Technology, highlighting the growing role of standardized privacy diligence across digital advertising and emerging agentic media-buying systems. The company has won the category twice and has been a finalist for four consecutive years. The recognition comes as privacy requirements become increasingly embedded in advertising…
MediaRadar has introduced Total Event Investment, a framework designed to give advertisers, agencies and media companies a broader view of brand investment around sports and other major cultural events. The capability brings advertising, sponsorship and visual brand-placement data together within MediaRadar’s Insights Studio intelligence platform. The product addresses a measurement challenge in sports advertising, where…
Peer39 has released a new report examining the limitations of applying web-based brand safety and suitability approaches to connected TV (CTV), arguing that incomplete program metadata can leave advertisers with less information about the content and traffic behind an impression. The report, The Brand Safety Illusion: Why Web-Level Verification Doesn’t Travel to CTV, focuses on…
OGDstudios has launched a Hybrid AI creative production model aimed at luxury fashion brands, combining real photography, human creative direction and generative AI to produce advertising and editorial content without relying entirely on traditional international shoots. Founded by Hollywood producer and talent manager Oscar Generale and fashion photographer and artistic director Alessandro Dotti, the studio…
StackAdapt has opened its 2026 Innovation Forum with a focus on how artificial intelligence is changing advertising workflows across planning, creative, audience strategy, activation and measurement. The global virtual event is showcasing the company’s latest AI capabilities, including Ivy Studio, while bringing industry speakers into discussions around the changing role of AI in advertising. The…
Creative intelligence (CI) is moving from an emerging advertising capability toward broader operational adoption, but a new Winterberry Group study indicates that many brands still struggle to connect creative insights with actual campaign decisions. The report, “Defining Creative Intelligence: Marketing Maturity,” surveyed approximately 200 brand marketers in the U.S. and U.K., supplemented by interviews with…
Guideline has launched WRAP Cloud, a browser-based SaaS version of its WRAP audience-analysis platform, bringing linear television and connected TV (CTV) measurement into a cloud environment for publishers, agencies and brands. The launch moves a long-running TV audience-analysis workflow away from dedicated installations and virtual desktop environments toward centralized browser access. Guideline says WRAP Cloud…
Lacuna has introduced Lacuna Ads, an integrated programmatic advertising ecosystem combining owned-and-operated (O&O) inventory, an ad exchange, demand-side optimization and self-service infrastructure for programmatic platform operators. The launch brings together capabilities Lacuna says it developed across publisher operations, exchange technology and DSP functions. The company says its O&O inventory spans a flagship utility app and…
Teads and commerce media platform Koddi have announced a global partnership to bring an open OpenRTB standard to onsite retail media inventory, connecting retailer-owned ad placements with broader programmatic demand. The integration is designed to address two persistent issues in retail media: fragmentation between individual retail media networks and inconsistent approaches to buying and selling…
ShopMy has launched Spotlights, a creator-commerce advertising product designed to turn existing creator content into paid media across Meta and TikTok. The product connects affiliate performance data and creator relationships with paid advertising, giving brands a mechanism to amplify content that has already demonstrated organic engagement or sales activity. The launch places ShopMy closer to…
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