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TV Advertising Measurement Gets Smarter

Claritas and Comcast Advertising Bring Audience Intelligence and Measurement Together to Boost Campaign Performance

June 19, 2026

CINCINNATI, June 17, 2026 /PRNewswire-PRWeb/ — Claritas, a leader in marketing optimization and advanced analytics, today announced a strategic partnership with Comcast Advertising, the advertising division of Comcast, to bring its highly curated audience segments and measurement capabilities into the AI-powered audience discovery engine behind Comcast Advertising’s Outcomes+ solution. Through the integration, marketers can use highly curated segments to build,…

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Healthcare Programmatic Ads Get AI Boost

StackAdapt Teams Up with IQVIA Digital’s MediaOS to Power Healthcare Advertising

June 18, 2026

StackAdapt, the leading AI advertising and orchestration platform, today announced a collaboration with IQVIA Digital to advance more relevant and compliant engagement with healthcare audiences. IQVIA Digital’s integrated solutions enable marketers to quickly transform data-driven insights into meaningful, privacy-conscious activation across the healthcare ecosystem. Through this collaboration, StackAdapt’s programmatic advertising capabilities are now available within…

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