By Charlotte Naim, Head of Business Development, Zoomd Much has been written about marketing to Millennials and Gen Z. With greater discretionary income and perhaps more time on their hands, marketers who don’t consider Baby Boomers (born from 1946 – 1964) and Generation X (born from 1965 – 1980) are missing an opportunity and a…
What was the moment or experience in your career that made you realize PR and digital marketing could create real impact for consumer brands? The moment that first made me realize PR could really have an impact was when I first booked an author on the Today Show. It was an in-depth interview for their book, which…
1. Why eSparkBiz Is Becoming the Go-To AI Software Partner for AdTech Companies Answer: AdTech companies need software that can handle massive data, deliver real-time insights, and scale effortlessly. At eSparkBiz, we specialize in building custom AI solutions tailored to these challenges. From predictive analytics to automation and personalized targeting, we help brands unlock the full…
Summary: The digital advertising landscape in India is encountering a significant transformation, and the companies discussed in the list below play a key role in the same. They implement data-driven strategies and innovative technologies. With this list, you will learn about what positive impact they have on the industry and how they optimize business operations. The…
Pickcel has teamed up with Amazon Signage to make large-scale digital signage easier to deploy and manage. The integration enables businesses to pair the Pickcel cloud content-management system with the Amazon Signage Stick, a compact but powerful digital media player designed specifically for professional-grade signage.
1. How does this partnership expand your vision for real-time brand optimization and AI-powered media buying? First, it’s a huge endorsement and recognition of the critical role branding plays in a business’s success and how we support making this happen. Initially, linking with Microsoft Curate enabled us to enhance the addressability and, consequently, the value…
1. How do you plan to achieve effective audience targeting without relying on device IDs or cookies? a. In the Future Today Marketplace, we’re leaning into contextual signals and predictive audience targeting that utilizes AI and machine learning. Our approach blends high-quality, addressable first-party data with privacy-compliant third-party data and real-time signals like geography and time…
Appcast, a leading force in programmatic recruitment tech, is taking aim at one of talent acquisition’s biggest blind spots: proving ROI from employer branding campaigns on social media. With today’s launch of Appcast Brand Ads, the company is introducing a first-of-its-kind tool that tracks recruitment performance from impression to hire across social platforms like Facebook, Instagram, and TikTok.
Forget celebrity endorsements and human influencers—virtual personas built on AI, 3D modeling, and machine learning are fast becoming the new face of digital marketing. According to digital agency Lounge Lizard Worldwide, brands are embracing virtual influencers to tell richer, risk-free stories across social and digital platforms.
As the FIFA Club World Cup 2025 kicks off across North America, 433Futbol is celebrating a milestone of its own: one year of reshaping soccer media through a cultural lens. Launched in July 2024 by Mundial Media, the AI-powered multicultural marketing platform, 433Futbol has quickly become the digital hub for U.S. Hispanic soccer fans who care as much about style, music, and identity as they do about the scoreline.
