adtechedge Archives - Page 12 of 45

LUDWIG+ Wins ANA Small Agency of the Year (Bronze) for Third Time

PR Newswire4 months ago4 months ago06 mins

In the dynamic world of advertising and marketing, recognition for excellence is a testament to an agency’s innovation, strategic prowess, and tangible impact. LUDWIG+, a woman-owned brand actualization and business acceleration agency, has once again proven its mettle by securing the prestigious Small Agency of the Year (Bronze) award from the Association of National Advertisers (ANA) at its annual B2 Awards show. This accolade not only underscores LUDWIG+’s commitment to pushing industry boundaries but also highlights its remarkable growth and influence since its inception five years ago. This article will delve into the significance of this award, explore LUDWIG+’s diverse portfolio of achievements, and shed light on what makes this agency a consistent winner in the competitive AdTech landscape.

Edisen Rebrands as Orb Group to Power a New Era of Intelligent, Scalable Content Operations

EIN Presswire4 months ago4 months ago05 mins

Edisen, the creative technology company known for delivering high-performance content, today announced its official rebrand as Orb Group. The rebrand signals a bold shift in focus—from traditional agency services to an AI-driven content optimization model that enables brands to operate faster, smarter, and with greater control.

Marketscience Benchmarks Generative AI for Marketing Data: Claude Leads in Practical Performance

EIN Presswire4 months ago4 months ago04 mins

As marketing teams grapple with fragmented data across CRMs, social channels, and analytics platforms, Marketscience has released a landmark report that evaluates how leading generative AI models perform on the everyday challenges marketers face. Titled “Streamlining Marketing Data Management with Generative AI,” the report compares ChatGPT, Claude, and DeepSeek on practical tasks like data cleaning, cross-table recognition, time series analysis, and code generation for ETL pipelines.

NYF Advertising Awards 2025 Shortlist Celebrates Global Creative Innovation

EIN Presswire4 months ago4 months ago04 mins

The New York Festivals (NYF) Advertising Awards has revealed its 2025 Shortlist, spotlighting visionary campaigns from over 40 countries that exemplify bold thinking, immersive storytelling, and cutting-edge innovation. Curated by an international panel of award-winning creative leaders, the shortlisted entries represent the vanguard of global advertising excellence.

DoubleVerify Partners with Impact Plus to Tackle Carbon Emissions in Digital Advertising

BusinessWire4 months ago4 months ago03 mins

In a significant move toward sustainable media practices, DoubleVerify (DV) has announced a strategic partnership with Impact Plus, a sustainability tech firm that equips marketers with tools to reduce the environmental impact of digital advertising. The collaboration introduces DV’s Emissions Measurement, enabling brands to quantify and actively reduce their carbon footprint across the digital ad supply chain.

Torstar and MediaTonik Partner for Bilingual Programmatic Reach

GlobeNews Wire4 months ago4 months ago03 mins

As advertisers increasingly seek to engage both English and French-speaking audiences across Canada, a newly announced partnership between Torstar Corporation and MediaTonik creates a unified, bilingual programmatic media solution. This collaboration offers convenience, reach, and premium inventory—all under one strategic roof.

Koddi & DEEL Partner to Power In-Store DOOH Ad Monetization

GlobeNews Wire4 months ago4 months ago03 mins

Koddi, a leader in retail and commerce media technology, has announced a strategic partnership with DEEL Media, a top provider of digital signage hardware and solutions. This collaboration enables retailers to monetize in-store digital displays by serving real-time ads via Koddi Ads on DEEL TV Screens, integrating in-store experiences into the broader retail media landscape.

Taboola Unveils Predictive Audiences to Boost Ad Conversions

GlobeNews Wire4 months ago4 months ago04 mins

Taboola (Nasdaq: TBLA), a global leader in performance advertising, has announced the launch of Predictive Audiences, a groundbreaking enhancement to its Realize performance marketing platform. This innovation is designed to help advertisers uncover and convert untapped high-value audiences while maintaining efficiency and scaling their campaigns beyond traditional Search and Social.

Newsweek Acquires Adprime to Expand Healthcare Ad Capabilities

GlobeNews Wire4 months ago4 months ago04 mins

Global media leader Newsweek has announced the acquisition of Adprime, a specialized advertising platform that empowers pharmaceutical and healthcare brands to run targeted digital campaigns. This strategic move supports Newsweek’s broader initiative to build a comprehensive healthcare vertical spanning editorial, rankings, events, subscriptions—and now, advertising.

MadTech Launches Commerce Media Centre of Excellence

BusinessWire4 months ago4 months ago04 mins

MadTech, a frontrunner in Data Connection Automation, has launched its Centre of Excellence (CoE) for Commerce Media, aiming to dismantle the technical roadblocks that hinder retail media growth. Led by Lynn Rupprecht and supported by a global team of experts, the CoE is set to empower retailers and brands with scalable, data-driven media solutions.