Meet The People (MTP), a disruptive alternative to traditional advertising holding companies, has announced the acquisition of Yeoman Technology Group. Yeoman specializes in managing and optimizing organic and paid Retail Media strategies across major platforms such as Amazon, Walmart, and Target. This marks MTP’s tenth acquisition, significantly expanding its capabilities amid rising client demand in North America.
Exchange Solutions, a leader in personalized loyalty solutions, announces the expansion of its AI capabilities with a new suite of AI agents designed to enhance marketer efficiency, optimize personalization, and improve decision-making. Building on last year’s generative AI launch, this next phase introduces intelligent agents that deliver real-time analytics and actionable insights, helping loyalty teams drive maximum ROI.
AdDaptive Intelligence, a leader in account-based advertising and analytics, announces the expansion of its AI-powered advertising platform. The enhanced solution aims to help B2B brands reach high-value audiences with precision, scale, and measurable ROI by combining 15 years of expertise with advanced AI technology and a flexible pricing model.
Trilliad announces the appointment of Matt Naeger as its new Chief Solutions Officer. Bringing nearly 30 years of expertise in advertising, B2B marketing, and technology services, Naeger will lead Trilliad’s solutions strategy to drive business transformation and measurable impact for clients.
Marchex, a leader in AI and conversational intelligence, announces an expanded partnership with FordDirect. Building on the success of Marchex Spotlight, FordDirect will now offer Marchex Engage for Sales and Service to nearly 3,000 Ford Dealers and Lincoln Retailers nationwide. This integration empowers dealerships with AI-driven insights to maximize sales, enhance service, and improve customer experiences.
Veylan has officially launched from stealth with a bold mission to modernize the $800 billion global advertising industry. By introducing the first full-stack, AI-native operating system, Veylan streamlines the fragmented advertising toolchain into a single, unified platform. This innovation automates the entire campaign lifecycle using natural language and autonomous AI agents, allowing teams to focus on strategy and growth rather than manual tasks.
CadenceSEO is excited to announce its expansion into Michigan, bringing expert SEO consulting and digital marketing services to businesses and organizations across the state. In today’s competitive digital landscape, SEO consulting is crucial for increasing visibility and driving sustainable growth. CadenceSEO offers customized solutions for businesses of all sizes, from local startups to large enterprises.
Aqfer, a leading provider of enterprise-grade marketing data solutions, has announced a strategic integration with MadConnect, a data connection automation engine tailored for the AdTech and MarTech industries. This partnership tackles the pressing challenge of seamless and privacy-safe data interoperability across various marketing and advertising platforms in today’s privacy-first ecosystem.
Ahead of Cannes Lions, Zappi, the leading consumer insights platform, released its third annual State of Creative Effectiveness report in collaboration with VaynerMedia, a global creative and media agency. This comprehensive study evaluates advertising performance using real consumer feedback, offering brands actionable insights to improve ad impact and ROI.
IMGC announced the appointment of David Nyurenberg as Senior Vice President, Digital, marking a strategic expansion of the agency’s leadership in Connected TV (CTV), programmatic advertising, and AI-powered media strategy. This move positions IMGC at the forefront of innovation in both traditional linear and streaming media.
