Estrella MediaCo announces key leadership promotions to support its focus on cross-platform growth and multicultural market leadership. Rogerio Alves and Sandra Sanchez have been promoted to Vice President roles, strengthening the company’s digital and national sales strategies.
MERGE, a leading marketing and technology agency, announced the acquisition of Blazer, a strategic consulting firm, to enhance its service offerings and growth trajectory. This acquisition launches MERGE’s new cross-functional approach, combining Blazer’s consulting expertise with MERGE’s creative and technology strengths to deliver integrated, scalable solutions for today’s dynamic organizations.
TelevisaUnivision, the world’s leading Spanish-language media company, announced a leadership change in its U.S. advertising division. Donna Speciale will step down as President of U.S. Advertising Sales and Marketing, with Tim Natividad named as her successor effective June 9. Speciale will remain during a transition period to ensure a smooth handover.
TNL Mediagene, a Tokyo-based next-generation digital media and data group in Asia, is set to participate in Maxim Group’s 2025 Virtual Tech Conference from June 3-5, 2025. The event focuses on technology-driven disruption across industries like healthcare, IoT, and gaming, with key discussions on quantum computing and AI.
Building on a $7 billion investment in Canadian content over the last decade, Rogers Sports & Media has unveiled an ambitious slate of nearly 120 hours of new original programming for HGTV and Food Network, premiering fall 2025. This rich lineup features a mix of celebrated personalities, fresh Canadian talent, and exciting formats designed to engage audiences and offer innovative advertising opportunities.
Floyi, in partnership with TopicalMap.com, has unveiled the SERP Similarity Chrome Extension — a free, user-friendly browser tool designed to empower SEOs, content strategists, and marketers. By allowing instant side-by-side comparison of two Google search result pages, this extension provides new clarity on URL overlap, keyword intent, and search ranking dynamics in today’s complex SEO landscape.
In a digital ecosystem where measuring campaign ROI remains elusive, Brazilian agency Rosh is changing the game. With only 38% of advertisers measuring ROI across traditional and digital platforms (Nielsen, 2024), Rosh’s AI-driven platform Rosh Insights introduces a faster, data-driven solution that transforms how creative performance is analyzed and optimized.
In response to increasing demand for measurable and results-focused digital marketing across the Middle East, Dubai-based Foresight Fox has launched as a performance-driven agency combining AI-powered SEO, marketing automation, and data-led advertising. Their mission: to turn digital investments into scalable business growth.
AdSkate, a creative analytics platform leveraging AI for smarter advertising, has introduced a new suite of pre-campaign tools: Audience Analysis and Persona Insights. These innovations allow marketers to test creative concepts against real-world segments before spending on media—offering precision targeting without infringing on data privacy.
noon, the region’s leading digital ecosystem, has partnered with Flyby to launch a revolutionary mobile Digital Out-of-Home (DOOH) medium, transforming its last-mile delivery fleet into a data-driven, real-time advertising network. This strategic collaboration signals a new era in outdoor advertising by integrating smart ad tech into everyday urban mobility.
