In an oversaturated e-commerce landscape, Amazon sellers—especially private label brands—struggle to stand out. Recognizing the critical need for visibility and credibility, digital solutions provider Onvendo has launched an affordable public relations service tailored to Amazon sellers. This move reflects Onvendo’s broader mission to support sustainable e-commerce growth with accessible digital tools.
Attracting high-quality publishers requires more than just a signup form—it demands visibility, credibility, and continuous engagement. At Tapfiliate, a trusted affiliate platform serving 3,000+ brands in 90+ countries, we’ve refined a frameawork that consistently draws in top-tier affiliate talent. Here’s a 6-step guide based on strategies that deliver real results.
AudienceXpress, a division of Comcast Advertising, has announced the launch of AudienceXtn, a new platform designed to help brands and agencies reach incremental audiences across the premium video landscape. Built on Comcast’s robust first-party data, AudienceXtn aims to empower marketers to target their most receptive viewers with precision and efficiency.
FuboTV Inc., the premier sports-first live TV streaming platform, has introduced programmatic pause ads—an innovative ad format now available in a programmatic biddable environment. This first-to-market solution is powered by ClearLine, Magnite’s self-service buying platform, furthering Fubo’s leadership in Connected TV (CTV) advertising innovation.
AdPlayer.Pro, a global SaaS provider of digital video advertising technology, has unveiled its Q1 2025 results, highlighting new product features and strategic upgrades. Focused on improving video ad player performance and platform capabilities, the company has received positive partner feedback and plans significant enhancements in Q2 2025.
Liftoff, a leader in mobile marketing, monetization, and creative solutions, has announced a strategic partnership with Xiaomi’s International Internet Business Department, part of the global tech giant renowned for smartphones, IoT devices, and HyperOS. This collaboration connects Liftoff’s Vungle Exchange ad network with Xiaomi’s expanding ecosystem to deliver targeted, programmatic advertising at scale.
Rocket Print & Mail, a division of marketing tech firm PostcardMania, has launched a new omnichannel marketing solution designed specifically for land investors. Called Everywhere Investing, the campaign bundle integrates direct mail with digital ad channels like Google, Facebook, YouTube, and more. This solution is tailored to help real estate investors generate leads, improve campaign performance, and gain a competitive edge in a rapidly growing and competitive market.
Seedtag, a global leader in contextual advertising, has announced the promotion of Brian Danzis to Chief Revenue Officer (CRO). In this new role, Danzis will lead Seedtag’s global revenue strategy, unifying its operations across 16 markets. His appointment comes as the company continues to scale its privacy-first solutions and expands its footprint with major global brands.
At Rakuten Optimism 2025, Rakuten Advertising, a global leader in affiliate marketing, unveiled a series of new solutions to address key industry challenges. These innovations aim to improve transparency, ensure brand safety, and bridge the gap between affiliate and creator marketing. The enhancements empower both advertisers and publishers to maximize ROI, stay compliant, and harness new opportunities in the evolving digital landscape.
Cadent, a predictive advertising company, has announced the launch of advanced supply category targeting within the Cadent Ad Manager. This feature, developed in partnership with Jounce Media, enhances transparency and efficiency in programmatic advertising by allowing advertisers to control inventory quality with greater precision. The update supports Cadent’s broader mission to streamline ad buying across all screens through smarter supply path optimization (SPO) and improved inventory management.
