adtechedge Archives - Page 24 of 45

David Droga Steps Down as Accenture Song CEO, Named Vice Chair

BusinessWire4 months ago4 months ago05 mins

Accenture has announced a leadership transition within Accenture Song, marking the end of David Droga’s transformative tenure as CEO. Effective September 1, 2025, Droga will step into the newly appointed role of vice chair of Accenture, with Ndidi Oteh taking over as CEO of Accenture Song. This shift signals a new chapter in the evolution of Accenture’s creative and tech-powered division, while also recognizing Droga’s lasting impact on the global advertising landscape.

Innovid Boosts Social Ad Performance with Unified Tools & Automation

BusinessWire4 months ago4 months ago03 mins

Welcome to the latest edition of Innovid’s Feature Beat, your monthly roundup of product innovations built to optimize advertising across every screen. While last month focused on enhancing CTV advertising, this month centers on streamlining and strengthening social media advertising. With enhanced dashboards, automation, influencer content scaling, and transparent change tracking, Innovid is helping brands extract greater value from every scroll, swipe, and story.

MGID Partners with Digiseg to Enable Privacy-First Ad Targeting

BusinessWire4 months ago4 months ago03 mins

MGID, a global advertising platform, has partnered with Digiseg, a privacy-focused data provider, to bring household-based targeting to its platform. This strategic integration enables privacy-compliant audience targeting without the need for cookies or tracking, supporting advertisers across the US, India, and major European markets.

Creatify Raises $15.5M to Transform Video Advertising with AI

BusinessWire4 months ago4 months ago04 mins

Creatify, an AI-driven video advertising platform, has secured $15.5 million in Series A funding. This latest round, co-led by WndrCo and Kindred Ventures, brings the company’s total funding to $23 million. Trusted by top global brands, Creatify aims to revolutionize how video ads are created, tested, and deployed across digital channels by eliminating traditional production barriers.

Typeform Unveils Influencer Marketing Report Highlighting Authenticity

PR Newswire4 months ago4 months ago04 mins

Typeform, the conversational data collection platform, today launched Get Real: The Data on Influencer Marketing — a groundbreaking report powered by its new video capabilities and informed by over 1,300 influencers, marketers, and consumers. The study goes beyond numbers, incorporating candid video responses to provide a more humanized and unfiltered perspective on the evolving influencer landscape.

Randy Gunderson Named CEO of The Lacek Group, Michelle Wildenauer Elevated

PR Newswire4 months ago4 months ago04 mins

The Lacek Group, an Ogilvy One agency and long-time leader in customer loyalty and CRM, has announced the appointment of Randy Gunderson as its new Chief Executive Officer. Gunderson, formerly SVP of Client Services, steps into the role with over two decades of experience in loyalty marketing, a deep understanding of The Lacek Group’s client relationships, and a strategic vision for the future of personalized customer engagement.

Super League Expands AdArcade Deal for Scalable Playable Ads

GlobeNews Wire4 months ago4 months ago04 mins

Super League (Nasdaq: SLE), a leading force in playable media and immersive gaming content, has announced the expansion of its exclusive partnership with AdArcade, the creators of the Native Playables® ad format. This move equips brands and agencies with a scalable, full-funnel playable ad solution that reaches more than 220 million U.S. gamers monthly across mobile platforms. The collaboration aims to revolutionize how brands connect with digital-first consumers by embedding engaging, gamified ad experiences directly into the gameplay environments consumers already love.

Innovid Supercharges Social Ads With Unified Dashboard & Automation

BusinessWire4 months ago4 months ago04 mins

Welcome to Innovid’s Feature Beat, your monthly spotlight on product innovations making advertising smarter, faster, and more impactful. After a recent focus on scaling the power of CTV ads, this month Innovid shifts its attention to enhancing paid social performance. With new tools that deliver real-time insights, influencer amplification, and workflow automation, marketers can now extract more value from every scroll, swipe, and story across Meta, Pinterest, Snapchat, and TikTok

Contextual Commerce Emerges as Vital RMN Strategy Complement

PRWeb4 months ago4 months ago04 mins

Winterberry Group, in collaboration with Chicory and Mars United Commerce, has released a new report titled Demystifying Contextual Commerce: From Online to In-Store. The research highlights how nearly 70% of marketers are already using contextual commerce to supplement their Retail Media Network (RMN) strategies—an approach gaining importance amid tightening inventory and rising RMN costs.

Reveal Appoints Lynda Clarizio to Advisory Board for OOH Growth

PR Newswire4 months ago4 months ago04 mins

Reveal, the leading out-of-home (OOH) measurement platform, has announced the appointment of Lynda Clarizio to its Strategic Advisory Board. This strategic addition supports Reveal’s mission to advance campaign and audience measurement in OOH advertising, especially as the sector nears a critical inflection point.