Enthusiast Gaming Holdings Inc. (TSX: EGLX), a leading force in gaming media, has entered a strategic partnership with Mediacube, a top global creator platform focused on content monetization. This collaboration allows Enthusiast Gaming to function as Mediacube’s dedicated sales arm, offering advertisers premium access to video ads and branded content integrations across a vast YouTube creator network.
Lambos Digital, a top-tier performance marketing agency known for its Amazon Ads and programmatic media expertise, has acquired Dorado Ads. This move aims to enhance its Amazon advertising capabilities and democratize access to premium ad inventory across Fire TV, Twitch, and Prime Video.
Invoca, the leader in AI-powered revenue execution platforms, has announced the launch of its durable attribution solution – a significant enhancement to its call tracking capabilities for Google Ads. Designed to address the challenges of modern privacy regulations, the new technology enables marketers to accurately measure phone leads and conversions from Google Search, Display, YouTube, and Shopping campaigns, even when traditional tracking identifiers are limited.
The mobile advertising market is on a fast upward trajectory, according to a recent report by The Business Research Company. Valued at $277.73 billion in 2024, it is set to reach $320.95 billion in 2025, growing at a CAGR of 15.6%. The surge reflects broader changes in digital consumer behavior and the increasing reliance on smartphones, mobile apps, and personalized ad formats.
Enthusiast Gaming Holdings Inc. (TSX: EGLX), a leading gaming and media company, has announced a transformative strategic partnership with Mediacube, a top global content monetization platform. This collaboration positions Enthusiast Gaming as the dedicated sales arm for Mediacube, giving the company direct access to video advertising and branded content opportunities across Mediacube’s vast network of YouTube creators.
OpenX Technologies, a global leader in omnichannel supply-side platforms (SSPs), has unveiled Results by OpenX™, an AI-powered suite designed to transform how advertisers reach their goals. Building on its legacy of supply-side innovation and privacy-first targeting, OpenX’s latest release leverages deep neural networks and machine learning to deliver curated, high-value inventory—without reliance on personal identifiers.
As economic uncertainty shapes consumer behavior, LG Ad Solutions conducted a U.S.-based survey to uncover how inflation and rising out-of-home entertainment costs are influencing video streaming habits. The findings reveal a significant pivot toward Connected TV (CTV) and FAST platforms, as consumers seek cost-effective ways to stay entertained at home.
Yext, Inc. (NYSE: YEXT), the leading digital presence platform for multi-location brands, has announced the successful closing of a $200 million senior secured term loan facility with funds and accounts managed by BlackRock. The move enhances Yext’s financial flexibility, enabling the company to pursue strategic growth initiatives and acquisitions.
MNTN, Inc. (“MNTN”), a leading technology platform bringing performance marketing to Connected TV (CTV), has officially priced its initial public offering (IPO) at $16.00 per share. The company will offer 11.7 million shares of Class A common stock and is set to begin trading on the New York Stock Exchange under the ticker symbol “MNTN” starting May 22, 2025.
Since its founding in 2016, Mistplay has established itself as the leading rewards-based user acquisition platform for mobile gamers, delivering high lifetime value (LTV) players at scale through its innovative rewarded play model. Today, Mistplay announces the launch of its platform for iPhone, opening new horizons in scale and inventory and providing publishers fresh opportunities to acquire, monetize, and nurture loyal, high-value players.
