InfoSum Integrates with Amazon Ads for Privacy-First First-Party Activation
InfoSum Launches New Integration with Amazon Ads to Enhance Secure First-Party Data Activation
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Betty Agency Appoints Kelly Roe & Nicole Meyer as Group Creative Directors
Creative agency Betty, part of the Quad network, has announced two key additions to its leadership team with the appointments of Kelly Roe and Nicole Meyer as Group Creative Directors (GCDs). These strategic moves underscore Betty’s commitment to elevating its creative output by embracing new technologies, trends, and integrated solutions to deliver breakthrough ideas that drive results.
PebblePost Boosts Performance Marketing with Enhanced Data Engine
PebblePost, a leader in programmatic direct mail and performance marketing, has announced major enhancements to its Performance Marketing Engine. Leveraging first-party transaction data from $100 billion+ in combined online and offline sales, the upgraded platform offers unmatched accuracy in identity resolution, audience targeting, and closed-loop measurement — helping marketers achieve breakthrough ROI and business outcomes at scale.
What KPIs Matter Most to Marketers? Insights from VAB Survey
The Video Advertising Bureau (VAB) partnered with Advertiser Perceptions to survey 200 marketers and explore which KPIs matter most, how they’re set, and how priorities differ by business size. Their report, Keeping Up With The KPIs, sheds light on marketer challenges, organizational disconnects, and the evolving focus across small, medium, and large businesses — offering guidance on working with media partners to achieve strategic goals.
Imre Launches Precision Experience Practice to Boost Brand Agility
Imre has launched its Precision Experience Practice, strategically integrating Customer Experience, Media, Influencer, and Data & Analytics teams to offer a future-ready model that helps brands move faster and smarter. This unified approach delivers connected, omnichannel brand experiences that drive measurable results.
DDB Chicago Leads Global Creative Strategy for Grupo Bimbo Masterbrand
DDB Chicago has been selected to lead the global creative and strategy assignment for the Bimbo masterbrand, part of Grupo Bimbo, the world’s largest baking company. This follows a competitive pitch and marks a significant global partnership.
Integral Ad Science CEO to Speak at Baird 2025 Investor Conference
Integral Ad Science (Nasdaq: IAS), a global leader in media measurement and optimization, announced that its CEO, Lisa Utzschneider, will participate in a fireside chat at the upcoming Baird 2025 Global Consumer, Technology & Services Conference.
IAB Updates Digital Advertising Agreements: New Terms for 2025
After more than a year of collaboration with agencies, brands, publishers, and ad tech firms, the Interactive Advertising Bureau (IAB) has released an updated version of its General Terms for Digital Advertising Agreements. This update marks a significant modernization effort reflecting today’s digital advertising ecosystem and aims to simplify transactions, reduce costs, and foster innovation.
Advertising Spend Trends 2024: Insights from Schonfeld & Associates
Schonfeld & Associates, Inc. has released its annual Advertising Ratios & Budgets report for fiscal 2024, analyzing advertising spending and revenue data from over 2,500 publicly traded companies across 315 industries. The report offers crucial insights for marketers and advertisers looking to understand industry-specific ad spend trends, budget allocations, and growth trajectories.
Global Digital Advertising Market to Reach $1.43 Trillion by 2029 with 14% CAGR
The future of advertising is digital, marked by explosive growth in the global digital advertising market. Valued at $734.24 billion in 2024, it is forecasted to reach $843.48 billion in 2025, growing at a compound annual growth rate (CAGR) of 14.9%. Growth factors include rising advertising spend, expanding e-commerce, widespread smartphone adoption, and surging social media engagement.