Ironmark, a leading tech-enabled marketing company, has acquired Vista One, a digital marketing agency specializing in lead generation and social media direct response for franchise brands. This acquisition strengthens Ironmark’s ability to offer integrated, data-driven solutions to help businesses grow by combining creative, technology, and logistics.
How can you be sure that your ad was effective?Was it the click? The impression? The sale a week later? Or was it the subtle brand recall that resulted in a purchase months later? In the AdTech universe, where every impression, view, and conversion are monitored, achievement isn’t as much a product of gut feel…
XR, a global leader in creative operations, has announced the appointment of John Batter as Chief Executive Officer (CEO). Batter, with a robust leadership background spanning the entertainment, media, and technology industries, will guide XR’s strategy and execution as the company accelerates its global growth and innovation within the creative technology platform for the world’s largest brands, agencies, publishers, and studios.
Horizon Media Holdings, the parent company of Horizon Media, the largest media agency in the U.S. and the largest independent globally, has announced the appointment of Crystal Park as Chief Marketing Officer (CMO). Park, with 20 years of experience across media, entertainment, digital publishing, and ad tech, is renowned for her ability to modernize and elevate media and technology brands. She will join Horizon later this month and will report to Bob Lord, president of Horizon Media Holdings.
Snackable Media, a multicultural ad network founded by digital media executive Justin Barton, has announced its acquisition of AdGrid, a leading publisher-first ad operations platform. This acquisition represents a strategic move to expand Snackable Media’s presence in the digital advertising and ad tech industries, allowing them to provide a more comprehensive suite of solutions for publishers, media companies, and content creators.
Keen Decision Systems (Keen) and TapClicks have announced a new initiative to build a seamless, end-to-end marketing intelligence ecosystem. By combining Keen’s advanced predictive modeling with TapClicks’ comprehensive execution and reporting infrastructure, this partnership is set to disrupt traditional marketing strategies with a proactive approach focused on predictive analytics, real-time execution, and enhanced marketing control.
Proxima, a leading data intelligence software company, has launched its unique DTC (Direct-to-Consumer) segments on major DSP data marketplaces, including The Trade Desk and Yahoo. This new offering allows programmatic advertisers and agency traders to activate digital advertising campaigns targeting high-value, unmodeled, 100% deterministic DTC consumer segments, improving customer acquisition efforts with precision and profitability.
Aletheia Marketing & Media and Claritas, two leaders in the marketing and advertising industry, have unveiled an innovative full-funnel advertising solution. This groundbreaking collaboration was introduced at the Global Retail Marketing Association (GRMA) conference, offering marketers a comprehensive way to achieve better outcomes across the entire customer journey. With cutting-edge data analytics and AI-driven optimization capabilities, the solution promises to drive higher ROI and improved results.
Adster Technologies Pvt Ltd, a leader in programmatic advertising technology, has been granted a United States patent for its innovative technology designed to reduce latency in digital ad serving. The patent, US Patent Application No. 18/926,743, recognizes Adster’s unique system and method for optimizing advertisement yield and reducing latency, marking a significant milestone in the ad tech industry.
AllGear Digital (AGD), a leading publisher in the outdoor and active lifestyle space, has announced that RVshare, the largest online community for RV renters and owners, has joined AGD+—AGD’s extended advertising network. This partnership offers new opportunities for advertisers to connect with RVshare’s highly engaged audience of adventure seekers and outdoor enthusiasts.
