Premier Outdoor Media Divests OOH Assets to Lamar Advertising

Premier Outdoor Media Divests OOH Assets to Lamar Advertising

Premier Outdoor Media, an independent operator of out-of-home (OOH) advertising assets across the Northeast Corridor, has announced the sale of its OOH assets to Lamar Advertising Company (NASDAQ: LAMR). This acquisition adds nearly 200 billboard faces to Lamar’s portfolio, including 45 digital units in strategic markets across New Jersey, Delaware, Maryland, Pennsylvania, and New York.

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Fuse Media Launches AMPLITUDE: A Revolutionary Ad Platform for Diverse Audiences

Fuse Media Launches AMPLITUDE: A Revolutionary Ad Platform for Diverse Audiences

Fuse Media, a leading minority-owned and operated media company, has launched AMPLITUDE, a comprehensive advertising platform designed to empower brands with custom ad solutions that amplify their presence in the dynamic media landscape. This new platform enables brands to reach diverse audiences while leveraging cultural relevance and advanced advertising technology.

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ImagineNation Empowers B2B Businesses with Innovative Packaging and Brand Identity

ImagineNation Empowers B2B Businesses with Innovative Packaging and Brand Identity

ImagineNation, a full-service art and design agency and subsidiary of Joseph Studios, has announced its specialized focus on creating innovative packaging and impactful brand identities for B2B businesses, particularly those launching new product lines. In today’s competitive marketplace, strong brand identity and compelling packaging are critical factors that drive business success.

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PATTISON Outdoor Advertising Elevates Voices with $1 Million Grant to Promote DEI

PATTISON Outdoor Advertising Elevates Voices with $1 Million Grant to Promote DEI

PATTISON Outdoor Advertising continues to demonstrate its commitment to Diversity, Equity, and Inclusion (DEI) through the Elevating Voices Media Grant. For the third consecutive year, the company is awarding up to $1 million in Out-of-Home (OOH) media space to charitable and non-profit organizations across Canada. This initiative provides a platform for organizations focused on supporting underserved communities and promoting DEI efforts.

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NYFA & LTX Studio Launch NYFAI: AI-Powered Global Competition for Creative Storytelling

NYFA & LTX Studio Launch NYFAI: AI-Powered Global Competition for Creative Storytelling

The New York Festivals Advertising Awards (NYFA) has partnered with LTX Studio, an AI-powered creative platform from Lightricks, to launch NYFAI—an innovative global competition that explores the future of AI-driven storytelling in advertising. This collaboration invites top-tier agencies to push the boundaries of creativity using the power of AI.

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