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News

Cognitiv Marks 10 Years at Cannes Lions with Bold AI Vision and High-Profile Industry Dialogues

BusinessWire4 months ago4 months ago05 mins

As the advertising world converges on the French Riviera for Cannes Lions 2025, Cognitiv—the deep learning powerhouse redefining marketing performance—marks its 10-year anniversary with a curated lineup of thought leadership and strategic conversations. From intimate yacht-side sessions to main stage panels, Cognitiv is positioning itself not just as an AI innovator, but as a catalyst for the next chapter in advertising.

Stingray Powers World’s Largest Transparent LED Installation at New BMO Flagship Branch

GlobeNews Wire4 months ago4 months ago05 mins

At one of Toronto’s busiest intersections, technology is meeting tradition in a bold new way. Stingray, a leader in music and video content distribution, has teamed up with BMO to debut a next-generation branch at CF Toronto Eaton Centre, featuring a record-setting digital signage installation that transforms the bank’s physical presence—and possibly the future of in-branch marketing.

StreamTV Awards 2025: Freely, Amazon, Xumo, and More Honored for Shaping Streaming’s Future

GlobeNews Wire4 months ago4 months ago05 mins

At a time when the streaming industry is evolving at breakneck speed, Questex’s StreamTV Show 2025 delivered a moment of recognition—and celebration—for the visionaries pushing the industry forward. Held June 11–13 in Denver, Colorado, the StreamTV Awards honored standout performers across innovation, leadership, content, and user experience.

TV Ads Are Missing the Mark on Accessibility—XR Report Reveals Costly Gap in Reach

BusinessWire4 months ago4 months ago05 mins

Despite billions in ad spend, most global TV commercials are still failing to reach everyone. According to XR’s 2025 Global Accessibility Maturity Index & Trends Report, a mere 10% of TV ads worldwide include accessibility features like closed captions or audio descriptions. That means brands are not only alienating over 1.3 billion people with disabilities—they’re also forfeiting access to a collective $8 trillion in global spending power.

GumGum Appoints Marcus Startzel as CEO to Drive AI-Led Ad Innovation

PRWeb4 months ago4 months ago05 mins

In a significant leadership move aimed at redefining digital advertising, GumGum, a leader in contextual-first technology, has appointed Marcus Startzel as its new Chief Executive Officer. With a track record of strategic success at Millennial Media, AppNexus, Amazon, and AOL, Startzel brings more than two decades of ad tech leadership to help GumGum elevate its unique positioning around AI, context, and consumer mindset.

IAB Expands Leadership to Drive Innovation in Digital Advertising

PR Newswire4 months ago4 months ago06 mins

The Interactive Advertising Bureau (IAB)—a central authority in shaping the future of digital advertising—has announced a strategic restructuring of its Centers of Excellence (CoE). This move is designed to deliver stronger leadership and accelerate progress across four critical pillars: AI, commerce media, streaming/CTV, and digital measurement.

AI Is Transforming Mobile App Marketing in 2025

PR Newswire4 months ago4 months ago06 mins

In 2025, mobile app marketers are facing a perfect storm: rising user acquisition costs, tighter privacy regulations, and an oversaturated digital landscape. According to The 2025 State of Mobile App Growth Survey by Bidease, this reality is driving an aggressive shift in strategy, especially in how marketers create, test, and optimize ad creatives using artificial intelligence.

Orange 142 Unveils Guide to In-Game Advertising Success

PR Newswire4 months ago4 months ago05 mins

As global gaming audiences swell to over 3.2 billion players across mobile, console, and PC, in-game advertising is evolving into one of the most potent digital marketing channels. Recognizing the need for strategic guidance in this space, Orange 142, a division of Direct Digital Holdings (NASDAQ: DRCT), has released a comprehensive best practices guide to help marketers engage gamers authentically—without disrupting their experience.

Quad Ranks 26th on MM+M Top Healthcare Marketing Firms 2025

PR Newswire4 months ago4 months ago03 mins

Quad/Graphics, Inc. (NYSE: QUAD), a marketing experience (MX) company, has been ranked #26 in the 2025 MM+M Agency 100, which recognizes the top healthcare marketing firms in North America based on revenue. This marks the second time Quad has earned a spot on this prestigious list, highlighting its growing influence in the healthcare sector through integrated marketing solutions that span digital, print, in-store, and omnichannel touchpoints.

PulsePoint Partners with HUMAN to Fight Healthcare Ad Fraud

PR Newswire4 months ago4 months ago03 mins

PulsePoint, a leading health marketing technology company, has announced a strategic partnership with cybersecurity leader HUMAN Security to combat the growing threat of ad fraud in digital healthcare advertising. As healthcare marketers navigate the complex digital landscape, this collaboration brings advanced, AI-driven fraud detection to ensure that campaigns reach real audiences—not bots.