adtechedge Archives - Page 7 of 45

FreeWheel Expands CTV Partnerships to Unify Programmatic Ecosystem

BusinessWire4 months ago4 months ago05 mins

FreeWheel, a global technology leader in TV advertising, has announced significant expansions to its connected TV (CTV) partnerships. Collaborations with platforms such as Fubo, LG Ads, Philo, Plex, TCL Ads, Telly, and Wurl reinforce FreeWheel’s commitment to creating a unified, scalable programmatic advertising ecosystem. These partnerships not only broaden FreeWheel’s premium video marketplace but also enhance its ability to serve advertisers, agencies, and publishers across all tiers—from enterprise buyers to small businesses.

DoorDash Expands Ad Platform with AI Tools & Symbiosys Acquisition

BusinessWire4 months ago4 months ago04 mins

DoorDash, a global leader in local commerce, has announced its most significant advertising platform upgrade to date. The company is rolling out a robust suite of AI-powered advertising tools and has acquired Symbiosys—a next-generation retail media platform—to enable offsite ad campaigns across search, social, and display. With these updates, DoorDash is building a smarter, more scalable, and transparent advertising ecosystem that connects high-intent consumers with advertisers both on and off its platform.

Roku and Dentsu Unveil Consumer Insights on Shoppable TV

BusinessWire4 months ago4 months ago04 mins

Roku, Inc. and Dentsu have unveiled new findings from a joint study examining how consumers interact with shoppable TV. As streaming becomes the primary mode of TV consumption, brands are exploring how to make the experience more interactive and commerce-driven. The research highlights the emerging consumer appetite for TV-driven purchases and what drives meaningful engagement in a shoppable media environment.

InnovidXP Launches Pixel-Free Purchase Attribution for Ad Impact

BusinessWire4 months ago4 months ago03 mins

Innovid, a leading independent software platform in AdTech, has announced a major upgrade to its measurement tool, InnovidXP. The update introduces pixel-free purchase attribution, allowing marketers to track and optimize ad performance based on tangible business outcomes like sales lift, ROAS, and incrementality. By partnering with Affinity Solutions, Innovid now connects ad exposures with billions of in-store and online purchase transactions—offering a transformative shift in how advertisers evaluate and optimize campaigns.

First winners announced at the 72nd Cannes Lions International Festival of Creativity

AdTech Edge4 months ago4 months ago014 mins

Audio & Radio, Health & Wellness, Outdoor, Pharma and Print & Publishing Lions awarded
Grands Prix awarded across a breadth of countries, including to the Czech Republic which wins its first Grand Prix

MERGE Appoints Heidi West and John Bracey to Drive Growth

BusinessWire4 months ago4 months ago05 mins

MERGE, a leading marketing and technology agency at the crossroads of health and wellness, has announced two high-impact leadership appointments aimed at driving its next phase of integrated growth and innovation. The additions of Heidi West as Chief Revenue Officer (CRO) and John Bracey as Chief Data and Performance Officer (CDPO) mark a significant evolution in MERGE’s executive strategy, reinforcing its mission to deliver AI-powered, data-informed, and human-centric experiences for clients in both healthcare and consumer sectors.

Pixalate Reveals LATAM Top Grossing Apps for May 2025

GlobeNews Wire4 months ago4 months ago05 mins

As the digital advertising ecosystem continues to evolve across regions, visibility into app-level monetization and ad fraud risks is more important than ever. Pixalate, a global leader in ad fraud protection, privacy, and compliance analytics, has unveiled its May 2025 Top Grossing Apps Reports for Latin America (LATAM), focusing on Mexico and Brazil.

Taboola Launches DeeperDive: Gen AI Engine for Publishers

GlobeNews Wire4 months ago4 months ago05 mins

In an era where Generative AI-powered search engines are transforming how users access information, publishers face a new existential challenge. Many AI engines scrape content without permission or compensation, diminishing web traffic and revenue for publishers. In response, Taboola has launched DeeperDive, a first-of-its-kind AI answer engine designed to live directly on publisher websites, offering a competitive, ethical, and scalable alternative that respects and leverages original journalism.

PadSquad Sees 128% Growth in VidStream Instream Video Ads

GlobeNews Wire4 months ago4 months ago04 mins

As digital video ad spend surges across the industry, PadSquad—a leader in high-impact digital and video ad experiences—has witnessed explosive growth in the adoption of its instream video solutions. From January to May 2025, VidStream and VidStream+ have achieved a 128.5% year-over-year increase in client usage, alongside a 49.5% boost in revenue. This signals a broader trend in the advertising ecosystem, where brands are prioritizing immersive, cross-platform video formats to drive engagement, brand recall, and ultimately, business impact.

The Marketing Cloud Launches Unified AI-Powered Martech Platform

PR Newswire4 months ago4 months ago03 mins

The Marketing Cloud, formerly known as Stagwell Marketing Cloud, has officially launched its new, AI-driven centralized platform to simplify martech complexity. Built to drive marketing performance through AI, data, and seamless integrations, this platform empowers marketers with streamlined workflows, cross-functional collaboration tools, and proprietary insights—delivering impact without the burden of fragmented toolsets.