In a major evolution of retail media on the open internet, Instacart, the leading grocery technology company in North America, today announced a significantly expanded partnership with The Trade Desk, enabling self-serve programmatic access to Instacart’s retail data and real-time sales signals via The Trade Desk’s Kokai platform.
In a landmark move redefining the creative potential of CTV, TripleLift, the world’s leading Creative SSP, has partnered with DIRECTV Advertising to launch programmatic Pause Ads—an Emmy Award-winning format now accessible through major DSPs using standard VAST tags and Deal IDs.
As the Cannes Lions International Festival of Creativity 2025 kicks off, #paid, a leading creator marketing platform, has launched its Creator Marketing Guide — a dynamic resource designed to help brands, creators, and marketers cut through the noise and find high-impact opportunities centered around the creator economy.
EDO, the TV outcomes company, has integrated its Convergent TV measurement solution into The Trade Desk, marking a milestone in programmatic advertising. This partnership brings investment-grade outcomes data directly into the workflow of marketers using The Trade Desk — empowering brands to measure, optimize, and act on their convergent TV investments with greater intelligence and speed.
Global affiliate marketing platform Awin has officially launched operations in Mexico, furthering its expansion in the LATAM market. This move positions Awin to meet the growing demand for local affiliate marketing and deliver performance-driven value for both brands and publishers. With a proven track record in Brazil and over 17 countries worldwide, Awin’s entry into Mexico aims to support regional ecommerce acceleration and cross-border growth opportunities.
Big Happy, known for its high-impact, mobile-first rich media advertising, has officially launched its 3D Digital Out-of-Home (DOOH) division. This strategic move expands its creative-first approach into a fast-growing medium that plays a pivotal role in full-funnel brand strategies. The new unit will be led by Gabby Stoller, a seasoned executive who previously helped scale Walmart’s retail media and Vistar Media’s DOOH operations.
The Trade Desk, a global advertising technology powerhouse, has announced the launch of Deal Desk, a groundbreaking addition to its Kokai platform. Designed to elevate the performance and transparency of digital advertising deals, Deal Desk empowers advertisers and publishers to gain real-time insight into campaign delivery, quality, and value—ultimately revolutionizing how one-to-one and upfront digital deals are executed.
Mark Penn, CEO and Chairman of Stagwell, will engage with the global marketing community during a live Ask Me Anything (AMA) session on Thursday, June 12th from 3:00 – 4:00 PM ET. The session will take place on Reddit’s popular /r/marketing community and offers a rare opportunity for marketers, professionals, and enthusiasts to ask questions directly to one of the industry’s most influential voices.
Tara Media, in partnership with TargetSmart, has announced the appointment of Adnan Mohamed as Senior Director of Political Sales. This move strengthens Tara Media’s commitment to providing cutting-edge, data-driven campaign strategies for progressive political organizations across the country. With election cycles fast approaching, Adnan’s leadership is set to elevate the agency’s influence in the digital political space.
In a digital-first healthcare era, dental practices need more than clinical excellence—they need visibility, trust, and patient engagement online. Scale Selling, a leading full-service digital marketing agency, has officially entered the healthcare space through strategic partnerships with dental practices across North America. The agency is bringing proven performance strategies to help clinics thrive in today’s competitive digital landscape.
