advertising Archives

Sermo Launches Engagement Manager, Giving Brands Direct Access to Verified Healthcare Professionals

Sermo, the global platform for healthcare professional (HCP) engagement, has unveiled the Engagement Manager, a new on-demand advertising solution that allows health-focused brands to reach Sermo’s community of over one million verified medical professionals worldwide. The launch marks a significant shift in how pharmaceutical and wellness brands can connect with the clinicians who influence patient behavior—directly, securely, and without intermediaries.

Brownstein Group Rebrands Its Advertising Arm as ‘Born and Raised’ to Reflect Creative Evolution

BusinessWire2 weeks ago2 weeks ago04 mins

After more than six decades shaping creative culture, Brownstein Group is reintroducing its advertising agency under a new name — Born and Raised. The rebrand signals both a generational evolution and a strategic milestone in the company’s growing “house of brands” approach.

Verve and Experian Team Up to Supercharge ID-Less Ad Targeting

EIN Presswire1 month ago1 month ago03 mins

As AdTech seeks scalable alternatives to cookie- and ID-based targeting, Verve is betting on a less conventional—but increasingly viable—approach: on-device cohorts.

Cars.com Partners with Uber Advertising to Bring Car Shopping Content to Rides

PR Newswire1 month ago1 month ago04 mins

Cars.com Inc. (NYSE: CARS) has partnered with Uber Advertising to become the first automotive content partner for JourneyTV Presents, Uber’s in-ride entertainment platform. The partnership allows Cars.com to reach riders with curated car shopping content while on the move, featuring a “Send to Phone” function that links directly to Cars.com for a seamless path to purchase.

Best Version Media Lands on Fortune’s 2025 Best Workplaces in Advertising & Marketing

PR Newswire2 months ago2 months ago03 mins

Best Version Media (BVM) is once again making headlines—not for its publications, but for its people. The company has been named to the 2025 Fortune Best Workplaces in Advertising & Marketing™ List, marking the fourth time it’s earned the honor.

Horizon Media Appoints Crystal Park as Chief Marketing Officer

PR Newswire6 months ago6 months ago06 mins

Horizon Media Holdings, the parent company of Horizon Media, the largest media agency in the U.S. and the largest independent globally, has announced the appointment of Crystal Park as Chief Marketing Officer (CMO). Park, with 20 years of experience across media, entertainment, digital publishing, and ad tech, is renowned for her ability to modernize and elevate media and technology brands. She will join Horizon later this month and will report to Bob Lord, president of Horizon Media Holdings.