October 4, 2025

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Lion winners announced for Creative Business Transformation, Creative Effectiveness, Creative Strategy, Luxury, Brand Experience & Activation, Innovation, Creative Commerce

Lion winners announced for Creative Business Transformation, Creative Effectiveness, Creative Strategy, Luxury, Brand Experience & Activation, Innovation, Creative Commerce

AdTech Edge015 mins

USA wins three Grands Prix, France two. Denmark and the UK are awarded one each
19 June 2025 – On day four of the 72nd Cannes Lions International Festival of Creativity, the winners are announced for the following Lions: Creative Business Transformation, Creative Effectiveness, Creative Strategy, Luxury, Brand Experience & Activation, Innovation, Creative Commerce.

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AdTech + Martech: Integrating Systems to Drive Better MQLs 

Paramita Patra014 mins

A SaaS company launches a paid LinkedIn campaign targeting mid-market CFOs. The AdTech platform captures intent signals such as job titles, engagement behavior, and even dwell time on specific product features. These insights are pushed into the company’s marketing automation platform.   The lead enters a nurture track tailored to their pain points. The prospect receives…

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Tuesdays with Trailblazers ft. Lindsay Egan, Marketing Analytics Leader, Gain Theory

Paramita Patra02 mins

https://www.youtube.com/watch?v=SzQlln6w5AQ In our latest podcast, Lindsay Egan sits with our host Siddesh Shetty to share expert insights on evaluating sponsorships, overcoming data gaps, and aligning marketing and finance teams for maximum ROI.  About Lindsay Egan About Gain Theory About Siddesh Shetty Lindsay Egan, Senior Client Leader , Gain Theory brings deep expertise working with insight and…

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How AdTech Leaders Are Building Future-Proof Demand Engines 

Paramita Patra013 mins

A marketing team relies on the same demand gen strategies it has been using for five years, such as generic email blasts and outdated lead scoring models. Their approach wastes the budget, journeys are nonlinear, and digital noise is exhausting.   Traditional demand-gen tactics are no longer sustainable. The cookies are crumbling. User behavior is fragmented…

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World's First 3D Holographic Experience Truck Launched in Las Vegas

World’s First 3D Holographic Experience Truck Launched in Las Vegas

PR Newswire06 mins

The advertising landscape is constantly evolving, with innovators pushing the boundaries of how brands connect with their audiences. In a groundbreaking collaboration that promises to redefine digital out-of-home (DOOH) advertising, FLO Advertising, a leader in mobile digital billboard innovation, has teamed up with HYPERVSN, the award-winning pioneers of immersive 3D holographic technology, and FIREFLY, a global leader in mobility-based out-of-home media. This powerful alliance has culminated in the launch of the world’s first 3D Holographic Experience Truck. Kicking off on the iconic Las Vegas Strip, this revolutionary advertising platform is poised to roll out to major cities nationwide, ushering in a new era of high-impact, engaging brand experiences. This article will explore the synergistic partnership behind this innovation, the key features of the 3D Holographic Experience Truck, and its immense potential to transform how brands capture attention in the AdTech space.

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